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For Companies At a Glance
- Tasks: Lead Cleo's international growth and strategy, driving user and revenue expansion.
- Company: Join a fast-growing fintech unicorn on a mission to transform financial relationships.
- Benefits: Competitive salary, equity options, flexible work, and generous leave policies.
- Why this job: Shape the future of finance while making a real impact globally.
- Qualifications: Proven experience in international market leadership and strategic decision-making.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Cleo
At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating.
About The Company
Cleo is a rare success story: a profitable, fast‑growing unicorn with over $300 million in ARR and growing over 2× year‑over‑year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
About The Role
We’re looking for an exceptional VP of International to own Cleo’s growth and commercial performance in our home market. You’ll be responsible for driving user and revenue growth, deepening product‑market fit, and shaping the UK strategy across marketing, partnerships, and product. This is a hands‑on leadership role with a broad remit: you’ll operate like a GM while partnering with central Growth, Product, and Lending to build Cleo in the UK.
Key Responsibilities
- Own International Strategy and Performance
Own Cleo’s strategy and results across all non‑US markets. Be accountable for international‑level KPIs across user growth, engagement, revenue, and unit economics. - Lead the UK and Scale It Further
Own the UK as Cleo’s most mature international market, driving continued growth and commercial performance. - Lead New Country Launches
Own the full lifecycle of new market entry: market selection, business cases, GTM strategy, and launch execution. - Get Markets to Steady State
Drive markets from launch through to sustainable product‑market fit and contribution margin. - Build and Lead International Teams
Hire and develop country leads / GMs as markets scale. - Represent the International User
Ensure product and marketing feel locally relevant while remaining globally scalable. - Collaborate Globally
Represent international performance at the SLT level.
What We’re Looking For
- Experience owning international or multi‑market GM‑style responsibility in a high‑growth consumer or fintech company.
- Track record of scaling existing markets and launching new ones successfully.
- Strong strategic judgement around market selection, sequencing, and capital allocation.
- Comfortable operating with ambiguity and making high‑conviction decisions.
- Exceptional cross‑functional leader and communicator.
- Deeply data‑driven, outcome‑oriented, and pragmatic.
- Motivated by Cleo’s mission and excited to build a global business beyond the US.
What Do You Get for All Your Hard Work?
- A competitive compensation package (base + equity) with bi‑annual reviews.
- Work at one of the fastest‑growing tech startups, backed by top VC firms.
- A clear progression plan.
- Flexibility in work arrangements.
- Company‑wide performance reviews every 6 months.
- Generous pay increases for high‑performing team members.
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
- 6% employer‑matched pension in the UK.
- Private Medical Insurance via Vitality, dental cover, and life assurance.
- Enhanced parental leave.
- 1 month paid sabbatical after 4 years at Cleo.
- Regular socials and activities, online and in‑person.
- Online mental health support via Spill.
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.
VP of International Expansion in London employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of International Expansion in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to Cleo. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by diving deep into Cleo's mission and values. Show us how your experience aligns with our goals and be ready to discuss how you can contribute to our international expansion.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can drive user growth and revenue. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace VP of International Expansion in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP of International Expansion role. Highlight your experience in scaling markets and driving growth, as this is what we’re really looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve successfully launched new markets or improved performance in existing ones. We love seeing quantifiable results!
Be Authentic: Let your personality shine through in your application. We value collaboration and positive impact, so don’t hesitate to express your passion for Cleo’s mission and how you can contribute to it.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at cleo
✨Know Cleo Inside Out
Before your interview, dive deep into Cleo's mission and values. Understand their approach to fintech and how they aim to change the relationship with money. This will not only show your genuine interest but also help you align your answers with their vision.
✨Showcase Your International Experience
As a VP of International Expansion, your experience is key. Prepare specific examples of how you've successfully scaled markets or launched new ones. Be ready to discuss your strategic judgement on market selection and capital allocation, as this will be crucial for the role.
✨Demonstrate Cross-Functional Leadership
Cleo values collaboration across teams. Highlight instances where you've led cross-functional initiatives or worked closely with product, marketing, and data teams. This will illustrate your ability to drive results while fostering teamwork.
✨Prepare for Ambiguity
The fintech landscape can be unpredictable. Be prepared to discuss how you've navigated ambiguity in past roles. Share examples of high-conviction decisions you've made and how you approached complex challenges, showcasing your pragmatic and data-driven mindset.