At a Glance
- Tasks: Lead Google Ads strategy and manage mobile growth campaigns for user acquisition.
- Company: Join Cleo, a fast-growing fintech unicorn on a mission to change money management.
- Benefits: Competitive salary, equity, flexible work options, and generous leave policies.
- Other info: Supportive culture with clear progression plans and regular performance reviews.
- Why this job: Make a real impact in a dynamic environment while working with top talent.
- Qualifications: 4+ years in paid acquisition with expertise in Google Ads and mobile ecosystems.
The predicted salary is between 85000 - 95000 € per year.
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
About The Company
Cleo is a profitable, fast‐growing unicorn with over $300 million in ARR and >2x year‐over‐year growth. We have an exceptionally high bar for talent and are looking for individuals who are at the top of their field and embody our culture of collaboration and positive impact.
About The Role
We're looking for a Senior Google Ads Manager to lead our Google mobile growth channel across App Campaigns (UAC), Demand Gen, Search, YouTube, and Performance Max. This hands‐on growth marketing role owns the Google strategy, executes campaigns, runs rigorous tests, measures incrementality, and manages significant budgets. You'll partner closely with Creative, Analytics, Product, and Growth teams to maximize Google's impact on user acquisition and activation.
Key Responsibilities
- Own the full‐funnel Google mobile acquisition channel: campaign structure, signal strategy, budget allocation, and optimisation.
- Manage large‐scale budgets across Google platforms, allocating spend efficiently to maximise incremental growth and long‐term LTV.
- Develop and run rigorous incrementality testing frameworks (geo hold‐outs, lift analysis, attribution benchmark).
- Optimise toward post‐install events and value‐based bidding to ensure signal quality and long‐term profitability.
- Drive experimentation across creative, bidding, audience signals, event optimisation, and emerging Google features.
- Monitor and analyse performance depth‐wise: cohort behaviour, retention, LTV impact, contribution margin, incremental value.
- Partner on attribution frameworks, MMP measurement, audience strategy, and creative testing.
- Establish an operating rhythm: dashboards, weekly/monthly deep dives, experiment planning, and performance reviews.
- Continuously improve our Google acquisition operating model, testing frameworks, best practices, tooling, and knowledge sharing.
What We're Looking For
- 4+ years hands‐on paid acquisition experience, with significant exposure to Google Ads in a mobile/app‐first environment.
- Proven experience managing large‐scale paid budgets and delivering measurable impact at scale.
- Experience building and scaling mid‐funnel and retargeting campaigns on Google that drive incremental conversions.
- Strong background in designing and interpreting incrementality or lift studies.
- Deep expertise in Google's mobile ecosystem: UAC, value‐based bidding, Demand Gen, Search, Performance Max, audience signals, automation, and privacy/SKAN impacts.
- Solid understanding of mobile attribution and MMP platforms (AppsFlyer, Adjust, Branch) and handling platform‐reported vs third‐party discrepancies.
- Analytical mindset: large dataset analysis, funnel performance, cohort trends, LTV dynamics; experience with SQL or BI tools preferred.
- Test‐and‐learn operator: structured experimentation, rapid iteration, scalable wins.
- Strong collaboration and stakeholder management skills; comfortable presenting to senior leadership.
- Ability to thrive in a fast‐moving environment, prioritising experiments and adapting quickly.
- (Optional) Experience in fintech, subscription, or consumer app environments where paid acquisition is key.
Compensation and Benefits
- Competitive base salary + equity; bi‐annual reviews aligned to quarterly OKR cycles.
- Fast‐growing tech startup environment backed by top VC firms.
- Clear progression plan with leadership support.
- Flexibility and support for work‐life balance.
- Globally distributed team with hybrid options for London and remote working elsewhere; travel costs covered for occasional onsite visits.
- Company‐wide performance reviews every 6 months.
- Generous pay increases for high performers.
- Equity top‐ups for promoted team members.
- 25 days annual leave + public holidays (additional day per year of service up to 30 days).
- 6% employer‐matched pension (UK).
- Private medical insurance, dental cover, and life assurance.
- Enhanced parental leave.
- 1 month paid sabbatical after 4 years at Cleo.
- Regular socials and activities.
- Paid OpenAI subscription.
- Online mental health support.
- Workplace nursery scheme.
Compensation Range
United Kingdom: up to £95k gross annually. Final compensation determined based on experience.
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neuro‐divergent people, parents, carers, and people from lower socio‐economic backgrounds. If there's anything we can do to accommodate your specific situation, please let us know.
Senior Paid Acquisition Manager in London employer: cleo
Cleo is an exceptional employer, offering a dynamic and fast-paced environment where innovation meets collaboration. With a strong focus on employee growth, competitive compensation, and a commitment to work-life balance, Cleo provides its team with the resources and support needed to thrive in their careers. The company's inclusive culture and generous benefits, including equity options and flexible working arrangements, make it an attractive place for top talent looking to make a meaningful impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Acquisition Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Cleo or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Cleo's mission and values. Show us how your experience aligns with our goals and how you can contribute to changing humanity's relationship with money.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in managing Google Ads and how you've driven growth. We want to hear about your hands-on experience and how you tackle challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Cleo team.
We think you need these skills to ace Senior Paid Acquisition Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Acquisition Manager role. Highlight your experience with Google Ads and any relevant achievements that align with Cleo's mission. We want to see how you can contribute to our growth!
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, don’t shy away from sharing specific examples of how you've used data to drive decisions in your previous roles. We love numbers, so let’s see those metrics shine!
Be Authentic:Cleo values collaboration and positive impact, so let your personality come through in your application. Share your passion for fintech and how you envision making a difference in people's financial lives. We’re all about authenticity!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at cleo
✨Know Your Google Ads Inside Out
Make sure you’re well-versed in all aspects of Google Ads, especially the mobile ecosystem. Brush up on UAC, Demand Gen, and Performance Max. Be ready to discuss your hands-on experience with these tools and how you've used them to drive growth.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've interpreted data from large datasets, conducted incrementality tests, and optimised campaigns based on performance metrics. Being able to talk about your experience with SQL or BI tools will definitely give you an edge.
✨Collaboration is Key
Cleo values teamwork, so be prepared to discuss how you've partnered with different teams in the past. Share specific examples of how you’ve collaborated with Creative, Analytics, and Product teams to achieve campaign goals. Highlight your stakeholder management skills as well!
✨Be a Test-and-Learn Operator
Cleo is looking for someone who thrives on experimentation. Come equipped with stories of how you've implemented structured testing frameworks and rapid iterations in your previous roles. Show them that you can adapt quickly and prioritise experiments effectively.
