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For Companies At a Glance
- Tasks: Drive growth through data analysis and optimise paid marketing strategies across major platforms.
- Company: Join Cleo, a fast-growing fintech unicorn transforming financial advice for everyone.
- Benefits: Competitive salary, equity options, flexible work, and generous leave policies.
- Why this job: Be at the forefront of marketing innovation and make a real impact on Cleo's growth.
- Qualifications: 3+ years in marketing analytics with strong SQL skills and experience in paid acquisition.
- Other info: Collaborative team culture with excellent career progression and support for personal development.
The predicted salary is between 36000 - 60000 £ per year.
About Cleo
At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That is the future we are creating. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This is a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.
About The Role
We are looking for a Senior / Lead Marketing Analyst (Paid) to join Cleo's Marketing Analytics team. You will be a primary analytics partner for our performance marketing function, helping scale a sophisticated paid acquisition engine across Meta, TikTok, Google and emerging channels. Your work will directly influence how we deploy multi-million-dollar marketing budgets, how we measure incrementality, and how we expand into new products and geographies.
What You’ll Be Doing
- Analyse the performance of major paid channels including Meta, TikTok and Google, across multiple markets.
- Diagnose trends, identify scale opportunities, and proactively recommend channel and creative optimisations.
- Support the upcoming UK relaunch and expansion into new geographies with clear performance targets and tracking.
- Design, implement and interpret incrementality tests, including conversion lift and geo-lift experiments.
- Evolve our cross-channel attribution frameworks so we can make better decisions under signal loss and privacy changes.
- Build and maintain models that guide budget allocation, payback and unit economics for paid channels.
- Surface insights that directly shape multi-million-pound investment decisions and growth bets.
- Partner with performance marketing, creatives, product marketing and growth leadership on strategy and testing roadmaps.
- Present insights and recommendations to senior stakeholders in a clear, commercial way.
The team you’ll join
You will sit within Cleo's Data organisation – a 60-person team of Analysts and Data Scientists who partner across product and growth.
What We’re Looking For
3+ years’ experience in marketing or growth analytics, with significant time spent on paid acquisition for B2C or subscription products. Strong SQL skills; comfortable exploring, transforming and validating large datasets independently. Hands-on analytics experience around paid acquisition channels (Meta, TikTok, Google) at meaningful spend levels. Practical experience with experimentation (e.g. A/B tests, lift tests, geo-experiments) and basic causal inference concepts. Familiarity with marketing attribution tools or frameworks (platform attribution, MMPs, or internal models). Strong commercial judgement: able to connect channel metrics to payback, LTV and profitability, and communicate trade-offs clearly. Ability to communicate complex analysis simply to non-technical stakeholders.
Nice to have
Python or R for more advanced experimentation, modelling or analytics automation. Experience with advanced marketing measurement approaches at scale including techniques like MMM or MTA. Exposure to multi-market launches or relaunches (e.g. country launches, new product lines). Experience with app attribution / MMPs (e.g. AppsFlyer, Adjust) or web/mobile tracking tools. Experience in consumer fintech, high-growth consumer apps or subscription products.
What do you get for all your hard work?
A competitive compensation package (base + equity) with bi-annual reviews. A clear progression plan. Flexibility to ensure a healthy work-life balance. Work where you work best, with a hybrid approach for those in London.
Other Benefits
Company-wide performance reviews every 6 months. Generous pay increases for high-performing team members. Equity top-ups for team members getting promoted. 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days). 6% employer-matched pension in the UK. Private Medical Insurance via Vitality, dental cover, and life assurance. Enhanced parental leave. 1 month paid sabbatical after 4 years at Cleo. Regular socials and activities, online and in-person.
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
Senior/Lead Marketing Analyst (Paid) in London employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior/Lead Marketing Analyst (Paid) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by diving deep into Cleo's mission and values. Show us how your skills align with our goal of changing humanity's relationship with money. We love candidates who are passionate about what we do!
✨Tip Number 3
Practice your storytelling! Be ready to share specific examples of your past work, especially around paid acquisition and analytics. We want to hear how you've made an impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior/Lead Marketing Analyst (Paid) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you're not just looking for any job, but that you're genuinely excited about joining Cleo and making a difference in the fintech space.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing analytics, especially with paid channels like Meta, TikTok, and Google. We love seeing how your background aligns with what we're doing at Cleo, so don’t hold back on those details!
Be Clear and Concise: We appreciate straightforward communication. When you’re explaining your skills and experiences, keep it clear and to the point. Avoid jargon unless it’s necessary, and make sure anyone reading your application can easily understand your key points.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at cleo
✨Know Your Numbers
As a Senior/Lead Marketing Analyst, you'll be expected to own the numbers behind growth. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples of how your analysis has influenced budget allocation or campaign performance.
✨Understand the Channels
Familiarise yourself with the paid acquisition channels mentioned in the job description, like Meta, TikTok, and Google. Be prepared to discuss trends you've noticed in these platforms and how you would approach optimising campaigns across them. Showing that you can diagnose trends and recommend strategies will impress the interviewers.
✨Experimentation is Key
Cleo values experimentation, so come ready to talk about your experience with A/B tests, lift tests, and other methods of measuring incrementality. Share specific examples of experiments you've designed and the insights gained from them. This will demonstrate your hands-on analytics experience and your ability to connect data to actionable outcomes.
✨Communicate Clearly
You'll need to present complex analyses to non-technical stakeholders, so practice simplifying your findings. Prepare a few key insights from your previous work that you can explain in layman's terms. This will show that you not only understand the data but can also make it accessible to others, which is crucial for cross-functional collaboration.
