Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead analytics for organic, brand, and CRM marketing strategies at Cleo.
- Company: Join Cleo, a fast-growing fintech unicorn on a mission to change money management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be a key player in shaping Cleo's organic growth and making a real impact.
- Qualifications: Experience in marketing analytics with a focus on organic and CRM channels.
- Other info: Collaborative culture with a team passionate about financial empowerment.
The predicted salary is between 28800 - 48000 £ per year.
At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating.
Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2× year‑over‑year. It’s a chance to join a team of brilliant, driven individuals passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
We’re looking for a Senior Marketing Analyst (Organic, Brand, CRM) to join Cleo’s Marketing Analytics team. You’ll be a primary analytics partner for our organic, brand and CRM functions, building strategy and measurement foundations for channels including organic social, ASO, SEO and our CRM program. Your work will directly influence how we grow beyond paid, measure the impact of brand and content, and use lifecycle communications to drive activation, engagement and retention.
You’ll work day‑to‑day with organic marketers, brand and PMM, CRM, and growth leadership to uncover insights, improve measurement frameworks, and shape channel and campaign strategy. This role is for someone who wants to define how Cleo does organic and lifecycle growth at scale, not just report on it.
Paid acquisition has been a core growth engine for Cleo. To build a more efficient and durable growth model, we’re investing heavily in organic, brand and lifecycle channels. You’ll be central to that shift – building the measurement, attribution and performance frameworks that increase our organic and owned contribution, make brand investment smarter, and ensure CRM is driving meaningful long‑term value, not just near‑term clicks.
What You’ll Be Doing
- Analyze performance across SEO, ASO, organic social and other owned/earned channels.
- Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
- Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimization.
- Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns.
- Define and track mid‑funnel and brand metrics (e.g. awareness, consideration, engagement) and connect them to downstream outcomes using causal methods.
- Contribute to cross‑channel attribution frameworks.
Senior / Lead Marketing Analyst (CRM, Organic, Brand) in London employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior / Lead Marketing Analyst (CRM, Organic, Brand) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show genuine interest in Cleo and how you can contribute to their mission. Tailor your answers to reflect their values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We suggest focusing on common questions related to marketing analytics and be ready to discuss your past experiences and how they relate to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Cleo.
We think you need these skills to ace Senior / Lead Marketing Analyst (CRM, Organic, Brand) in London
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data and analytics shine through. We want to see how you’ve used data to drive decisions in your past roles, especially in organic and CRM contexts. Make it personal and relatable!
Tailor Your Experience: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with SEO, ASO, and brand measurement. We love seeing how your unique background aligns with our mission at Cleo.
Be Clear and Concise: We appreciate clarity! When describing your previous roles and achievements, be concise and to the point. Use bullet points where possible to make it easy for us to digest your experience quickly.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at cleo
✨Know Your Numbers
As a Senior Marketing Analyst, you'll need to be comfortable with data. Brush up on your analytics skills and be ready to discuss specific metrics you've worked with in the past. Think about how you can quantify your impact on previous campaigns and be prepared to share those insights.
✨Understand Cleo's Mission
Cleo is all about changing humanity’s relationship with money. Make sure you understand their vision and values. Be ready to explain how your experience aligns with their mission and how you can contribute to their goals in organic and lifecycle growth.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies related to organic marketing and CRM strategies. Practice articulating your thought process clearly and logically, showcasing your analytical skills and strategic thinking.
✨Show Your Collaborative Spirit
Cleo values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you've partnered with marketers, product managers, or other stakeholders to drive successful campaigns and initiatives.
