Senior Designer (Performance Marketing) in London

About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‐intelligent financial advisor in their pocket. That's the future we're creating.

About The Company
Cleo is a rare success story: a profitable, fast‐growing unicorn with over $200 million in ARR and growing over 2× year‐over‐year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

About The Role
We’re hiring a Senior Performance Marketing Designer to elevate how Cleo shows up across paid channels, with a focus on owning and scaling the motion side of our performance creative. This role blends visual design, motion, and a deep understanding of growth to produce scroll‐stopping, high‐performing animated ads that set a new standard for Cleo. You’ll lead how motion shows up across our paid channels, from concept through to polished execution, and develop a scalable approach to animated performance assets. Working closely with growth, brand, and product teams, you’ll blend creativity with data to iterate fast, learn what works, and continually raise the bar. You’ll collaborate closely with growth, brand, and product teams—combining data, insight, and creativity to push what performance design can be. And you’ll help us explore how AI can support faster iteration, smarter testing, and more ambitious ideas.

Key Responsibilities
Define and evolve how Cleo looks and feels across performance channels, with a strong focus on motion.
Concept, design, and deliver data‐informed ad creative across paid channels—from storyboarding to delivery.
Use metrics, insights, and user research to inform your decision‐making. Partner with growth to understand what’s working, why, and how we can iterate or scale.
Champion high design standards across all performance marketing output, making sure our ads feel as considered and crafted as any brand work.
Work with the growth art director to develop and maintain growth design guidelines, patterns, and templates that support fast testing and iteration.
Explore how AI can support faster iteration, smarter testing, and more ambitious ideas.
Partner with marketers, growth teams, and product stakeholders to ensure performance creative aligns with campaign goals, product positioning, and business objectives.

What We’re Looking For
We’re looking for a Senior level designer with strong experience in growth or performance environments. Someone who can think strategically about the funnel, but also roll up their sleeves and build high‐quality assets, fast. Specifically:
Your work shows exceptional craft across both motion and graphic design—with strong examples of ads, campaigns, and marketing‐led creative.
You’ve worked in or closely with growth/performance marketing teams and understand how creative, media, and testing work together.
You’re comfortable using performance data and insights to inform your decisions, while still pushing for brave, interesting creative.
Strong skills in After Effects and Figma, plus a solid grasp of layout, typography, visual hierarchy, and designing for digital environments.
You can zoom out beyond individual assets to think in systems, campaigns, and how your work contributes to wider Cleo business objectives.
You notice the details others miss and care about consistency and craft, even when moving quickly in a test‐and‐learn environment.

What Do You Get for All Your Hard Work?
A competitive compensation package (base + equity) with bi‐annual reviews, aligned to our quarterly OKR planning cycles.
Work at one of the fastest‐growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact—always with our complete support.
Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other Benefits
Company‐wide performance reviews every 6 months.
Generous pay increases for high‐performing team members.
Equity top‐ups for team members getting promoted.
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
6% employer‐matched pension in the UK.
Private medical insurance via Vitality, dental cover, and life assurance.
Enhanced parental leave.
1 month paid sabbatical after 4 years at Cleo.
Regular socials and activities, online and in‐person.
We’ll pay for your OpenAI subscription.
Online mental health support via Spill.
Workplace nursery scheme.
And many more!

Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.