Lead User Researcher in London

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That's the future we're creating. Cleo is a rare success story: a profitable, fast‑growing unicorn with over $300 million in ARR and growing over 2× year‑over‑year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

About The Role

We’re looking for a Lead User Researcher to join our growing research team and partner closely with product, design, and data to shape our roadmap with insight. In this role, you’ll be embedded in a product area and expected to take ownership of end‑to‑end research, from shaping the questions, selecting methods, executing studies, and driving actionable decisions. You’ll be the kind of researcher who thrives in early‑stage product development, using a mix of qualitative and quantitative methods to explore and evaluate user needs, concepts and features.

What You’ll Do

• Partner with cross‑functional teams to define learning goals, prioritise research needs, and proactively identify opportunities through both generative and evaluative research.
• Own and execute mixed‑methods studies, from user interviews, concept tests, diary studies to survey design.
• Turn complex research findings into clear, product‑relevant insights, working with PMs, designers and engineers to ensure they influence product direction and prioritisation.
• Bring structure to ambiguity, helping teams navigate uncertain opportunity spaces and make confident decisions with the right level of insight.
• Collaborate with data analysts and other researchers to triangulate insights across sources, shaping broader product and user narratives.

What We’re Looking For

• Proven experience conducting and owning end‑to‑end user research in product environments, with a strong toolkit across qualitative and quantitative methods.
• Strong product thinking: able to align research to business and team goals, and influence roadmap decisions with clear insight.
• Experience contributing to product strategy or long‑term vision through user understanding.
• Strong synthesis and storytelling skills: you bring teams along with you, and your insights land with impact.
• Ability to scope research to timelines and context, while maintaining rigour and stakeholder relevance.
• Familiarity with tools like Dovetail, Miro, or survey platforms like Typeform or Qualtrics.
• Experience working in cross‑functional squads and product teams.

What You Get for All Your Hard Work

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach; we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year, and we’ll cover your travel costs, naturally.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We'll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.
• And more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.