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- Tasks: Lead analytics for organic, brand, and CRM marketing strategies at Cleo.
- Company: Join Cleo, a fast-growing fintech unicorn on a mission to change money management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be a key player in shaping Cleo's organic growth and making a real impact.
- Qualifications: Experience in marketing analytics and a passion for data-driven decision-making.
- Other info: Collaborative culture with a focus on innovation and positive impact.
The predicted salary is between 28800 - 48000 £ per year.
At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating.
Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2× year‑over‑year. It’s a chance to join a team of brilliant, driven individuals passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
We’re looking for a Senior Marketing Analyst (Organic, Brand, CRM) to join Cleo’s Marketing Analytics team. You’ll be a primary analytics partner for our organic, brand and CRM functions, building strategy and measurement foundations for channels including organic social, ASO, SEO and our CRM program. Your work will directly influence how we grow beyond paid, measure the impact of brand and content, and use lifecycle communications to drive activation, engagement and retention.
You’ll work day‑to‑day with organic marketers, brand and PMM, CRM, and growth leadership to uncover insights, improve measurement frameworks, and shape channel and campaign strategy. This role is for someone who wants to define how Cleo does organic and lifecycle growth at scale, not just report on it.
Paid acquisition has been a core growth engine for Cleo. To build a more efficient and durable growth model, we’re investing heavily in organic, brand and lifecycle channels. You’ll be central to that shift – building the measurement, attribution and performance frameworks that increase our organic and owned contribution, make brand investment smarter, and ensure CRM is driving meaningful long‑term value, not just near‑term clicks.
What You’ll Be Doing
- Analyze performance across SEO, ASO, organic social and other owned/earned channels.
- Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
- Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimization.
- Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns.
- Define and track mid‑funnel and brand metrics (e.g. awareness, consideration, engagement) and connect them to downstream outcomes using causal methods.
- Contribute to cross‑channel attribution frameworks.
Lead Marketing Analyst (CRM, Organic, Brand) in London employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst (CRM, Organic, Brand) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical prowess. This gives you something tangible to discuss during interviews and sets you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research Cleo’s mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Cleo.
We think you need these skills to ace Lead Marketing Analyst (CRM, Organic, Brand) in London
Some tips for your application 🫡
Show Your Passion for Data: When writing your application, let your enthusiasm for data and analytics shine through. We want to see how you’ve used data to drive decisions in your past roles, especially in organic and CRM contexts.
Tailor Your Experience: Make sure to customise your CV and cover letter to highlight relevant experiences that align with the role. Focus on your achievements in organic marketing, brand measurement, and CRM strategies to catch our eye.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to scan through your qualifications and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at cleo
✨Know Your Numbers
As a Lead Marketing Analyst, you'll need to be comfortable with data. Brush up on your analytics skills and be ready to discuss specific metrics you've worked with in the past. Think about how you’ve used data to drive decisions in organic, brand, or CRM strategies.
✨Showcase Your Strategic Thinking
Cleo is looking for someone who can build measurement frameworks and influence strategy. Prepare examples of how you've developed strategies in previous roles, particularly around organic growth and lifecycle marketing. Be ready to explain your thought process and the impact of your strategies.
✨Understand Cleo's Mission
Familiarise yourself with Cleo’s mission to change humanity’s relationship with money. Be prepared to discuss how your values align with theirs and how you can contribute to their vision. This shows that you’re not just interested in the role, but also in being part of their journey.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare insightful questions about Cleo’s current marketing challenges, their approach to organic growth, and how they measure success. This demonstrates your genuine interest in the role and helps you assess if it’s the right fit for you.
