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- Tasks: Lead growth strategies and optimise user experiences for a revolutionary fintech app.
- Company: Join Cleo, a fast-growing fintech unicorn transforming money management.
- Benefits: Competitive salary, equity options, flexible work, and generous leave policies.
- Why this job: Shape the future of finance while making a real impact on users' lives.
- Qualifications: 5+ years in growth or product marketing with strong analytical skills.
- Other info: Inclusive culture welcoming diverse backgrounds and perspectives.
The predicted salary is between 36000 - 60000 £ per year.
About Cleo. At Cleo, we are building a fintech app with a mission to change humanity's relationship with money. We aim to provide a hyper-intelligent financial advisor in people's pockets that is accessible to everyone, regardless of background or income.
About the company: Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and strong year-over-year growth. We seek individuals who are top in their field and who embody a culture of collaboration and positive impact. If you enjoy tackling complex challenges and want to shape something transformative, consider joining us as we scale.
About The Role: We’re looking for a sharp, strategic Growth Lead to own and accelerate the next phase of Cleo’s growth. Sitting at the intersection of product, data, and marketing, you’ll use experimentation, conversion optimization, and user insights to turn Cleo’s product and marketing funnels into high-performing growth engines. This role focuses on the growth pillar: driving how users discover, try, and activate Cleo’s core experiences, and shaping the long-term growth roadmap to unlock new revenue and unit economics opportunities. You’ll partner with PMs, engineers, analysts, and marketers to identify the biggest levers for growth, prioritise ruthlessly, and deliver measurable impact.
Key Responsibilities:
- Drive Growth’s discovery roadmap: define and prioritise initiatives that move key business metrics such as signups, activation, conversion, and monetisation beyond current scope.
- Lead experimentation: run A/B tests and rapid experiments across acquisition, onboarding, and conversion flows to unlock step-change improvements.
- Identify and size opportunities: use data and research to uncover bottlenecks, map user journeys, and quantify the impact of potential solutions.
- Drive cross-functional execution: work with engineering, product, and marketing to deliver growth initiatives end-to-end, from idea to impact.
- Optimise conversion flows: improve how users move through the funnel from awareness and signup through activation and first value, with a sharp focus on what design drives conversion.
- Shape long-term growth strategy: influence product and platform decisions that expand reach, user base, and monetisation over time.
- Champion data-informed decision making: define success metrics, instrument experiments, and translate results into actionable insights.
- Collaborate across the growth ecosystem: partner with performance marketing, lifecycle, and brand to ensure a consistent and compounding growth strategy.
What We’re Looking For:
- Impact-focused mindset with a bias for outcomes over process.
- Structured problem-solver who can balance data, intuition, and speed.
- 5+ years of experience in growth, product, or performance marketing, ideally in a fast-paced, product-led tech company.
- Deeply analytical with comfort querying data in SQL and using experimentation frameworks.
- Strong understanding of growth loops, funnel optimisation, and conversion mechanics.
- Excellent communicator who can drive alignment across technical and non-technical teams.
- Strategic thinker who can balance long-term growth bets with today’s experiments.
- Experience influencing roadmaps and resourcing decisions based on growth opportunities.
- Bias for action and love for fast iteration.
What You Get:
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to quarterly OKR planning cycles.
- Work at one of the fastest-growing tech startups, backed by Balderton & EQT Ventures.
- A clear progression plan with support to grow, lead others, challenge the status quo, and own your impact.
- Flexibility and balanced work environment to maintain health and performance.
- Global distribution with optional hybrid in London or travel-supported remote work for other locations.
Other Benefits:
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for promotions
- 25 days annual leave + public holidays, with incremental increases
- 6% employer-matched pension in the UK
- Private Medical Insurance, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years
- Regular socials and activities, online and in-person
- OpenAI subscription support
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more
Welcoming Everyone: We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your situation, please let us know.
Growth Lead (Product Growth & Conversion) in London employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead (Product Growth & Conversion) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by diving deep into Cleo's product and growth strategies. Show us you understand our mission and how you can contribute to our growth journey.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. We love proactive candidates who take the initiative to join our team.
✨Tip Number 4
Practice your pitch! Be ready to discuss your past experiences and how they align with the Growth Lead role. Confidence and clarity can make all the difference.
We think you need these skills to ace Growth Lead (Product Growth & Conversion) in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the Growth Lead role.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with Cleo's mission and the specific responsibilities of the Growth Lead position. Show us why you're the perfect match for our team!
Showcase Your Achievements: Don’t just list your past roles; tell us about your accomplishments! Use metrics and examples to demonstrate how you've driven growth or improved conversion rates in previous positions. Numbers speak volumes!
Keep It Clear and Concise: While we love a good story, keep your application focused and to the point. Make it easy for us to see your qualifications and enthusiasm for the role without wading through too much fluff. Clarity is key!
How to prepare for a job interview at cleo
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics relevant to Cleo's business model. Understand how signups, activation, and conversion rates impact overall success. Be ready to discuss how you've used data to drive growth in your previous roles.
✨Showcase Your Experimentation Skills
Cleo values experimentation, so come prepared with examples of A/B tests or rapid experiments you've led. Highlight the outcomes and what you learned from them. This will demonstrate your hands-on experience and strategic thinking.
✨Communicate Clearly Across Teams
As a Growth Lead, you'll need to collaborate with various teams. Practice articulating complex ideas simply and effectively. Think of examples where you've successfully aligned technical and non-technical teams towards a common goal.
✨Be Ready to Discuss Long-Term Strategy
Cleo is looking for someone who can balance immediate growth initiatives with long-term strategy. Prepare to talk about how you've influenced product roadmaps and made decisions based on growth opportunities in your past roles.
