Influencer Marketing Lead East Coast, US

At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This is a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

As Cleo’s Influencer Marketing Lead, you will own one of our most exciting marketing channels, growing it into a full-funnel powerhouse channel, delivering against both brand and business metrics. You will leverage your experience across all types of influencers, from traditional to micro to content creators, and work across the Cleo organisation to best showcase our product and its benefits. Optimising the influencer channel according to performance metrics is one of your favourite parts of the job.

Key Responsibilities

• Work alongside the marketing team to create and deliver influencer campaigns to tell Cleo’s unique story.
• Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo’s AI-powered money management tools.
• Identify and build relationships with prominent influencers, talent agencies, and management companies.
• Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships.
• Liaise with the marketing team to create and coordinate ‘big picture’ marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing.
• Develop concepts and content ideas, and work to execute with influencers and talent.
• Manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal.
• Direct, monitor, and organise influencer KPIs and provide measurement and analysis of influencer performance and campaigns.
• Oversee monthly influencer budget, handling invoicing and payments.
• Track emerging trends, technologies, industry experts, celebrities, and influencers.
• Manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans.
• Create a multi-faceted content strategy and help define our creative vision.

What We Are Looking For

• 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands.
• Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.).
• Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing.
• Great written and verbal communications, time management, project management, and organisational skills.
• A self-starter, who will take ideas from concept to execution, navigating feedback like a pro.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews.
• Work at one of the fastest-growing tech startups, backed by top VC firms.
• A clear progression plan.
• Flexibility to ensure a healthy work-life balance.
• Remote work options with virtual socials and an annual company offsite.
• Generous pay increases for high-performing team members.
• 15 days annual leave a year + public holidays (+ an additional day for every year spent at Cleo).
• 401k matching, Medical Insurance, Dental and Vision care.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.