Growth Marketing Executive - Email & CRM London, UK

At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

We’re looking for a hands-on, data-driven Email & CRM Marketing Manager to help scale and optimise Cleo’s customer communication strategy. Over the past year, Cleo has doubled in size, thanks in large part to the efforts of our Growth Marketing team across both paid and owned channels. Now, we’re looking to strengthen our Email and CRM capabilities with an experienced professional who can bridge the gap between execution and strategy.

This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing, optimisation, and strategic decision-making. You’ll be responsible for owning campaign execution while also playing a key role in driving engagement, retention, and conversion through email, push notifications, and in-app messaging. You’ll work closely with our creative, data, product, and growth teams to ensure that our messaging is impactful and aligned with our broader business goals.

• Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
• Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice.
• Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions.
• Develop automated email and notification workflows that drive engagement and retention.
• Help shape the email and CRM strategy, identifying opportunities to improve customer journeys and increase lifetime value.
• Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.

• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
• Prepare regular reports and recommendations, translating data into actionable marketing strategies.
• Work with the data team to refine segmentation, audience targeting, and personalisation efforts.

• 3+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving.
• Experience with A/B testing and optimization strategies to drive performance improvements.
• Basic experience with editing HTML/CSS for email edits.
• Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools.
• SQL knowledge is a plus.
• Experience in B2C marketing, preferably in Fintech or App Marketing.

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• A clear progression plan.
• Flexibility to work where you work best.
• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• Equity top-ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer-matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• Online mental health support via Spill.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.