CRM Executive

At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. We are looking for a hands-on, data-driven Email & CRM Marketer to help scale and optimise Cleo’s customer communication strategy.

This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing, optimisation, and strategic decision-making. You’ll be responsible for owning campaign execution while also playing a key role in driving engagement, retention, and conversion through email, push notifications, and in-app messaging.

Key Responsibilities

• Campaign Execution & Optimisation: Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
• Brand-aligned email copy and visuals: Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice.
• QA, A/B testing, and performance: Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions.
• Automated workflows: Develop automated email and notification workflows that drive engagement and retention.
• Growth Initiatives: Identify opportunities to improve customer journeys and increase lifetime value.
• Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.
• Performance Analysis & Reporting: Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
• Prepare regular reports and recommendations, translating data into actionable marketing strategies.
• Work with the data team to refine segmentation, audience targeting, and personalisation efforts.

What We’re Looking For

• 2+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving.
• Experience with A/B testing and optimization strategies to drive performance improvements.
• Basic experience with editing HTML/CSS for email edits.
• Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools.
• SQL knowledge is a plus.
• Experience in B2C marketing, preferably in Fintech or App Marketing.

What You’ll Get For All Your Hard Work

• A competitive compensation package (base + equity) with bi-annual reviews.
• Work at one of the fastest-growing tech startups, backed by top VC firms.
• A clear progression plan.
• Flexibility in work arrangements.
• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• Equity top-ups for team members getting promoted.
• 25 days annual leave a year + public holidays.
• 6% employer-matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• Online mental health support via Spill.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.