At a Glance
- Tasks: Lead product marketing for AI Chat features and drive user engagement.
- Company: Join Cleo, a fast-growing tech startup revolutionising financial well-being.
- Benefits: Competitive salary, equity, flexible work, and generous leave policies.
- Other info: Hybrid-first culture with opportunities for career growth and development.
- Why this job: Make an impact in a dynamic environment with cutting-edge AI technology.
- Qualifications: 6+ years in product marketing with a customer-focused mindset.
The predicted salary is between 73000 - 95000 £ per year.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being. Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
What you’ll be doing:
If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you. Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM.
This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.
As our Senior Product Marketing Manager (PMM) - Chat AI, you will:
- Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our AI Chat features, inclusive of product messaging and positioning, pricing and packaging of both existing and new features, influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more).
- Be the voice of our customer: Deeply understand how and why current and new users might engage with Cleo chat, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities.
- Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem.
- Own competitive intelligence: Identify and analyze competitive AI chat offerings and deliver relevant updates to product and marketing teams.
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry.
- Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more.
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully.
- Be our product spokesperson: Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users.
- Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams.
- Drive impact: Measure success by tracking relevant metrics and KPIs.
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo’s AI & chat capabilities.
About you:
- 6+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments.
- Embody a customer-obsessed mindset.
- Truly exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization.
- Experience building new products from pre-ideation stage.
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams.
- Strong project management and presentation skills.
- Embraces teamwork, with a track record of successful collaborative projects across functions.
- Proficiency in using data and insights to inform product and GTM strategy.
- Experience in B2C product marketing is required.
- Experience and/or demonstrable strong interest in AI technology required.
What do you get for all your hard work?
- A competitive compensation package (base + equity) with reviews every 8 months.
- Work at one of the fastest-growing tech startups, backed by top VC firms.
- A clear progression plan.
- Flexibility: We treat you as humans first, employees second.
- Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work.
- Other benefits include 25 days annual leave a year + public holidays, 6% employer-matched pension in the UK, company-wide performance reviews every 8 months, generous pay increases for high-performers, equity top-ups for team members getting promoted, private medical insurance, enhanced parental leave, 1 month paid sabbatical after 4 years at Cleo, regular socials and activities, online mental health support, and many more!
Senior Product Marketing Manager - Chat AI employer: Cleo AI
Cleo is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive compensation package alongside a clear progression plan to foster career development. With a flexible, hybrid-first work culture based in London, Cleo empowers its team to balance personal commitments while driving impactful work in the fast-paced FinTech sector. Employees enjoy generous benefits, including 25 days of annual leave, private medical insurance, and regular performance reviews that reward high achievers, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - Chat AI
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by knowing Cleo inside out. Familiarise yourself with their products, especially the AI Chat features, and think about how you can contribute to their mission of financial well-being.
✨Tip Number 3
Showcase your customer-obsessed mindset during interviews. Share examples of how you've driven product adoption and engagement in previous roles, as this aligns perfectly with what Cleo is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Senior Product Marketing Manager - Chat AI
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in AI and customer engagement, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and specific examples to demonstrate how you've driven product growth and user delight in your previous roles.
Be Authentic:Let your personality shine through in your application. We value a customer-obsessed mindset and exceptional communication skills, so don’t be afraid to show us who you are and why you’re passionate about this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cleo!
How to prepare for a job interview at Cleo AI
✨Know Your Product Inside Out
Before the interview, dive deep into Cleo's AI Chat features. Understand how they work, their benefits, and what sets them apart from competitors. This knowledge will help you articulate your vision for the product and demonstrate your customer-obsessed mindset.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to inform product marketing strategies in the past. Bring examples of how you've synthesised qualitative and quantitative insights to drive product growth. This will highlight your ability to iterate with data, a key aspect of the role.
✨Prepare for Cross-Functional Collaboration
Think of specific instances where you've successfully collaborated with product management, engineering, and marketing teams. Be ready to share how you drove alignment and communication across functions, as this is crucial for a Senior Product Marketing Manager at Cleo.
✨Craft Your Go-To-Market Strategy
Come up with a mock go-to-market strategy for a hypothetical new feature. Outline your approach to product messaging, pricing, and audience segmentation. This will showcase your strategic thinking and ability to own GTM processes, which is essential for the role.
