At a Glance
- Tasks: Lead go-to-market strategies for AI Chat features and drive product growth.
- Company: Join Cleo, a fast-growing fintech startup making waves in the industry.
- Benefits: Competitive salary, equity options, flexible work, and generous leave policies.
- Other info: Enjoy a hybrid work environment and a clear progression plan.
- Why this job: Be the voice of customers and shape innovative AI products that empower financial well-being.
- Qualifications: 6+ years in product marketing with a passion for AI technology.
The predicted salary is between 73000 - 95000 £ per year.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being. Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
What you’ll be doing:
If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you. Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM.
This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.
As our Senior Product Marketing Manager (PMM) - Chat AI, you will:
- Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our AI Chat features, inclusive of:
- Product messaging and positioning
- Pricing and packaging of both existing and new features
- Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
- Be the voice of our customer: Deeply understand how and why current and [most importantly] new users might engage with Cleo chat, AI financial assistant, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
- Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence: Identify and analyze competitive AI chat offerings and deliver relevant updates to product and marketing teams
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
- Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
- Be our product spokesperson: Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
- Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
- Drive impact: Measure success by tracking relevant metrics and KPIs
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo’s AI & chat capabilities
About you
- 6+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
- Embody a customer-obsessed mindset
- Truly exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Experience building new products from pre-ideation stage
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
- Strong project management and presentation skills
- Embraces teamwork, with a track record of successful collaborative projects across functions
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience and/or demonstrable strong interest in AI technology required
What do you get for all your hard work?
- A competitive compensation package (base + equity) with reviews every 8 months.
- Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility: We treat you as humans first, employees second. This means all the usual perks but it also means flexibility.
- Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work.
- Other benefits; 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 6% employer-matched pension in the UK
- Company-wide performance reviews every 8 months
- Generous pay increases for high-performers and high-growth team members
- Equity top-ups for team members getting promoted
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
Senior PMM — AI Chat GTM & Growth Leader employer: Cleo AI
Cleo is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive compensation package alongside a clear progression plan to foster career development. With a flexible, hybrid-first work culture based in London, Cleo empowers its team to balance personal commitments while driving impactful work in the fast-paced FinTech sector. Employees enjoy generous benefits, including 25 days of annual leave, private medical insurance, and regular performance reviews that reward high achievers, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PMM — AI Chat GTM & Growth Leader
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by understanding Cleo's products and their impact on users. Show us you’re not just a candidate, but someone who genuinely cares about making a difference in financial well-being.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior PMM. We want to hear how you can drive product growth and engage customers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior PMM — AI Chat GTM & Growth Leader
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior PMM role. Highlight your experience in product marketing, especially in AI and customer engagement, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and specific examples to demonstrate how you've driven product growth and cross-functional alignment in previous roles.
Be Authentic:Let your personality shine through in your application. We value a customer-obsessed mindset and exceptional communication skills, so don’t hesitate to share your passion for AI and product marketing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cleo!
How to prepare for a job interview at Cleo AI
✨Know Your Product Inside Out
Before the interview, dive deep into Cleo's AI Chat features and understand how they fit into the broader financial ecosystem. Familiarise yourself with the product messaging, positioning, and any recent updates. This will not only show your enthusiasm but also help you articulate how you can contribute to the go-to-market strategy.
✨Showcase Your Customer-Obsessed Mindset
Prepare examples that highlight your customer-centric approach in previous roles. Think about how you've identified user needs and translated them into actionable marketing strategies. Being able to discuss specific instances where you've driven product adoption and engagement will resonate well with the interviewers.
✨Demonstrate Cross-Functional Collaboration
Cleo values teamwork across various functions. Be ready to share experiences where you've successfully collaborated with product management, engineering, or marketing teams. Highlight how you’ve influenced decisions and driven alignment to achieve common goals, especially in fast-paced environments.
✨Prepare for Data-Driven Discussions
Since this role involves using data to inform strategies, brush up on your analytical skills. Be prepared to discuss how you've used qualitative and quantitative insights in past projects. Bring examples of metrics you've tracked and how they influenced your marketing decisions, particularly in a B2C context.
