At a Glance
- Tasks: Lead Google Ads strategy and manage mobile growth campaigns for user acquisition.
- Company: Join a dynamic fintech company focused on innovative growth strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborate with creative and analytics teams to drive profitable growth.
- Why this job: Make a real impact in a fast-paced environment while mastering cutting-edge marketing techniques.
- Qualifications: 4+ years in paid acquisition with expertise in Google Ads and mobile ecosystems.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 4+ years minimum hands-on experience in paid acquisition, with significant exposure to Google Ads in a mobile/app-first environment.
- Proven experience managing large-scale paid budgets and delivering measurable impact at scale.
- Proven experience building and scaling mid-funnel and retargeting campaigns on Google, driving incremental conversions through audience strategy, smart bidding, and full-funnel optimisation.
- Strong experience designing and interpreting incrementality or lift studies (e.g. geo hold-out testing, incrementality measurement), with the ability to prove value beyond standard attribution.
- Deep expertise in Google’s mobile ecosystem: App Campaigns (UAC), value-based bidding, Demand Gen, Search, Performance Max, audience signals, automation, and privacy/SKAN impacts.
- Strong understanding of mobile attribution and MMP platforms (e.g. AppsFlyer, Adjust, Branch), and comfortable navigating discrepancies between platform-reported and third-party measurement.
- Analytical mindset: comfortable working with large datasets, analysing funnel performance, cohort trends and LTV dynamics - ideally with experience using SQL or BI tools.
- Test-and-learn operator: you design structured experimentation roadmaps, iterate quickly, and scale what works.
- Strong collaboration & stakeholder skills: you’ll work across Growth, Product, Analytics, and Marketing and present to senior leadership, translating complex analysis into clear, strategic insights.
- Comfortable operating in a fast-moving environment, prioritising experiments, optimising rapidly, and managing ambiguity.
- (Optional but highly desirable) Experience in fintech, subscription, or consumer app environments where paid acquisition is a key growth lever.
What the job involves
- We’re looking for a Senior Google Ads Manager to lead our Google mobile growth channel across App Campaigns (UAC), Demand Gen, Search, YouTube, and Performance Max.
- This is a hands-on growth marketing role: you’ll own the Google strategy, execute campaigns, run rigorous tests, measure incrementality, and manage significant budgets.
- You’ll partner closely with Creative, Analytics, Product, and Growth teams to ensure Cleo is maximising Google to acquire and activate users at scale – driving incremental, profitable growth.
- Own the full-funnel Google mobile acquisition channel: from campaign structure, signal strategy, and budget allocation to performance analysis and optimisation.
- Manage large-scale budgets across Google platforms, allocating spend efficiently to maximise incremental growth and long-term LTV.
- Develop and run rigorous incrementality testing frameworks to understand the true impact of Google spend, including geo hold-outs, lift analysis, and validation against attribution models.
- Optimise toward post-install events and value-based bidding strategies, ensuring signal quality and long-term profitability.
- Drive experimentation across creative, bidding strategies, audience signals, event optimisation, creative formats, and emerging Google features to push performance ahead of the curve.
- Monitor and analyse performance in depth – not just surface metrics (e.g. CPA), but cohort behaviour, retention, LTV impact, contribution margin, and incremental value – using insights to iterate and scale.
- Partner with cross-functional teams (e.g. Analytics and Creative teams) to align on attribution frameworks, MMP measurement, audience strategy, and creative testing.
- Establish a strong operating rhythm: dashboards, weekly/monthly deep dives, sprint-style experiment planning, and performance reviews with stakeholders.
- Continuously improve our Google acquisition operating model, testing frameworks, best practices, tooling, and knowledge sharing across the team.
Senior Paid Acquisition Manager employer: Cleo AI
At Cleo, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Paid Acquisition Manager, you will have the opportunity to lead innovative Google mobile growth strategies while working alongside talented teams in a fast-paced environment. We offer competitive benefits, continuous learning opportunities, and a commitment to employee growth, making Cleo a rewarding place to advance your career in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid acquisition. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Google Ads and mobile growth strategies. The more you rehearse, the more confident you'll feel!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Paid Acquisition Manager
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 4+ years of hands-on experience in paid acquisition, especially with Google Ads. We want to see how you've managed large budgets and delivered measurable results, so don’t hold back on the details!
Be Data-Driven:We love numbers! When you describe your past roles, focus on your analytical mindset. Share examples of how you've used data to drive decisions, optimise campaigns, and measure incrementality. It’ll show us you’re the right fit for our fast-paced environment.
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to connect their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Cleo AI
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge, especially in a mobile/app-first environment. Be ready to discuss your hands-on experience with App Campaigns, Performance Max, and how you've managed large-scale budgets effectively.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples of how you've used data to drive decisions. Bring up any experience you have with SQL or BI tools, and be ready to explain how you've interpreted incrementality studies or lift analyses.
✨Collaboration is Key
Highlight your collaboration skills by sharing experiences where you've worked closely with cross-functional teams like Creative, Analytics, and Product. Be prepared to talk about how you’ve translated complex analysis into strategic insights for senior leadership.
✨Stay Ahead of the Curve
Show that you're proactive by discussing how you keep up with Google's evolving features and tactics. Share examples of how you've implemented new strategies or optimised campaigns based on the latest trends in the mobile ecosystem.
