At a Glance
- Tasks: Lead product marketing for Savings & Habits, driving engagement and user delight.
- Company: Join Cleo, a fast-growing tech startup revolutionising financial well-being.
- Benefits: Competitive salary, equity, flexible work, and generous leave policies.
- Other info: Hybrid-first culture with regular team socials and personal development opportunities.
- Why this job: Make a real impact in FinTech while growing your career in a supportive environment.
- Qualifications: 4+ years in product marketing with a customer-focused mindset.
The predicted salary is between 54000 - 73000 £ per year.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being. Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
What you’ll be doing:
If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you. Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM.
This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.
As our Product Marketing Manager (PMM) - Savings & Habits, you will:
- Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our Savings and Habit building features, inclusive of:
- Product messaging and positioning
- Pricing and packaging of both existing and new features
- Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
- Be the voice of our customer: Deeply understand how and why current and [most importantly] new users might engage with our Savings & Habit building products, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
- Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence: Identify and analyze competitive budget, savings, and habits/challenges offerings and deliver relevant updates to product and marketing teams
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
- Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
- Be our product spokesperson: Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
- Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
- Drive impact: Measure success by tracking relevant metrics and KPIs
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo’s AI, savings, budgeting, and challenges capabilities
About you
- 4+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
- Embody a customer-obsessed mindset
- Strong communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Experience building new products from pre-ideation stage
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
- Superb project management and presentation skills
- Embraces teamwork, with a track record of successful collaborative projects across functions
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience in FinTech is of interest, but not required
What do you get for all your hard work?
- A competitive compensation package (base + equity) with reviews every 8 months.
- Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility: We treat you as humans first, employees second. This means all the usual perks but it also means flexibility.
- Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work.
- Other benefits; 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 6% employer-matched pension in the UK
- Company-wide performance reviews every 8 months
- Generous pay increases for high-performers and high-growth team members
- Equity top-ups for team members getting promoted
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
Product Marketing Manager - Savings & Habits employer: Cleo AI
Cleo is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive compensation package alongside a clear progression plan to foster career development. With a flexible, hybrid-first work culture based in London, Cleo empowers its team members to balance their personal and professional lives while contributing to meaningful financial solutions for millions. The company also provides a range of benefits, including generous annual leave, private medical insurance, and regular performance reviews to reward high achievers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Savings & Habits
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at Cleo. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by knowing Cleo inside out. Familiarise yourself with their products and recent news. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. Highlight your customer-obsessed mindset and how you can drive product growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Cleo team.
We think you need these skills to ace Product Marketing Manager - Savings & Habits
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for product marketing and how it aligns with Cleo's mission. Share specific examples of how you've driven product adoption or user engagement in your previous roles.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience that matches the job description. We want to see how your skills can directly contribute to our Savings & Habits features.
Be Data-Driven:Since we value insights, include any metrics or KPIs from your past work that demonstrate your impact. Show us how you’ve used data to inform your strategies and decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cleo!
How to prepare for a job interview at Cleo AI
✨Know Your Product Inside Out
Before the interview, dive deep into Cleo's Savings and Habit building features. Understand their value propositions, target audience, and how they fit into the broader FinTech landscape. This will help you articulate your insights and demonstrate your customer-obsessed mindset.
✨Showcase Your Cross-Functional Experience
Be ready to discuss specific examples of how you've driven alignment between marketing, product, and engineering teams in previous roles. Highlight any successful collaborative projects that showcase your superb project management skills and ability to engage stakeholders at all levels.
✨Prepare for Data-Driven Discussions
Since this role involves using data to inform strategies, come prepared with examples of how you've used qualitative and quantitative insights in past projects. Be ready to discuss metrics and KPIs you've tracked to measure success, as this will resonate well with the interviewers.
✨Practice Your Communication Skills
As a potential spokesperson for Cleo, strong communication is key. Practice articulating your thoughts clearly and confidently. Consider mock interviews or presenting your ideas to friends to refine your presentation skills and ensure you can effectively convey complex concepts simply.
