At a Glance
- Tasks: Lead product marketing for AI Chat features and drive user engagement.
- Company: Join Cleo, a fast-growing tech startup revolutionising financial well-being.
- Benefits: Competitive salary, equity, flexible work, and generous leave policies.
- Other info: Hybrid-first culture with opportunities for career growth and development.
- Why this job: Make an impact in a dynamic environment with cutting-edge AI technology.
- Qualifications: 6+ years in product marketing with a customer-focused mindset.
The predicted salary is between 73000 - 95000 £ per year.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being. Backed by some of the most well-known investors in tech, we've reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
What you'll be doing:
If you're an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you. Cleo's product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo's products have evolved and diversified quickly - and now both product and marketing teams can't wait to embrace the value of a high-performing PMM.
This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.
As our Senior Product Marketing Manager (PMM) - Chat AI, you will:
- Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our AI Chat features, inclusive of:
- Product messaging and positioning
- Pricing and packaging of both existing and new features
- Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
- Be the voice of our customer: Deeply understand how and why current and new users might engage with Cleo chat, AI financial assistant, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
- Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence: Identify and analyze competitive AI chat offerings and deliver relevant updates to product and marketing teams
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
- Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
- Be our product spokesperson: Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
- Produce content: Develop product-based content (tutorials, demonstrations, videos, "how to" guides, case studies) in partnership with our creative studio, product, and engineering teams
- Drive impact: Measure success by tracking relevant metrics and KPIs
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo's AI & chat capabilities
About you
- 6+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
- Embody a customer-obsessed mindset
- Truly exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Experience building new products from pre-ideation stage
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
- Strong project management and presentation skills
- Embraces teamwork, with a track record of successful collaborative projects across functions
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience and/or demonstrable strong interest in AI technology required
What do you get for all your hard work?
- A competitive compensation package (base + equity) with reviews every 8 months.
- Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility: We treat you as humans first, employees second. This means all the usual perks but it also means flexibility.
- Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work.
- Other benefits; 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 6% employer-matched pension in the UK
- Company-wide performance reviews every 8 months
- Generous pay increases for high-performers and high-growth team members
- Equity top-ups for team members getting promoted
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
Senior Product Marketing Manager - Chat AI in London employer: Cleo AI
Cleo is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive compensation package alongside a clear progression plan to foster career development. With a flexible, hybrid-first work culture based in London, Cleo empowers its team members to balance their personal lives while contributing to meaningful work in the fast-paced FinTech sector. Employees enjoy generous benefits, including 25 days of annual leave, private medical insurance, and regular performance reviews that reward high achievers, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - Chat AI in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in product marketing where creativity and strategy go hand in hand.
✨Tip Number 3
Prepare for interviews like it’s game day! Research Cleo thoroughly, understand their products, and think about how your experience aligns with their goals. Be ready to discuss how you can drive product growth and user engagement, especially with AI chat features.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Cleo. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Product Marketing Manager - Chat AI in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in AI and customer engagement, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and specific examples to demonstrate how you've driven product growth and user delight in your previous roles.
Be Authentic:Let your personality shine through in your application. We value a customer-obsessed mindset and exceptional communication skills, so don’t hesitate to share your passion for AI and how it can transform financial well-being.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Cleo AI
✨Know Your Product Inside Out
Before the interview, dive deep into Cleo's AI Chat features. Understand how they work, their benefits, and what sets them apart from competitors. This knowledge will help you articulate your vision for the product and demonstrate your customer-obsessed mindset.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to inform product marketing strategies in the past. Bring examples of how you've synthesised qualitative and quantitative inputs to drive product growth. This will highlight your analytical skills and ability to iterate based on insights.
✨Prepare for Cross-Functional Collaboration
Cleo values teamwork across functions. Think of specific instances where you've successfully collaborated with product management, engineering, or marketing teams. Be ready to share how you influenced decisions and drove alignment, as this is crucial for a Senior Product Marketing Manager.
✨Communicate Like a Pro
Exceptional communication is key for this role. Practice articulating your thoughts clearly and confidently. Prepare to discuss how you've effectively communicated product messaging and positioning in previous roles, as well as how you can be the voice of the customer at Cleo.
