Product Marketing Manager - Savings & Habits in London

If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you. Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM. This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.

As our Product Marketing Manager (PMM) - Savings & Habits, you will:

• Lead product-specific go-to-market: Develop, evolve, and own the GTM strategy for our Savings and Habit building features, inclusive of product messaging and positioning, pricing and packaging of both existing and new features, influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more).
• Be the voice of our customer: Deeply understand how and why current and (most importantly) new users might engage with our Savings & Habit building products, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities. Support in building and implementing audience segmentation strategies relevant to the FinTech ecosystem.
• Own competitive intelligence: Identify and analyze competitive budget, savings, and habits/challenges offerings and deliver relevant updates to product and marketing teams.
• Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry.
• Communicate & Influence: Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more.
• Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully.
• Be our product spokesperson: Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users.
• Produce content: Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams.
• Drive impact: Measure success by tracking relevant metrics and KPIs.
• Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo’s AI, savings, budgeting, and challenges capabilities.

About you:

• 4+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments.
• Embody a customer-obsessed mindset.
• Strong communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization.
• Experience building new products from pre-ideation stage.
• Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams.
• Superb project management and presentation skills.
• Embraces teamwork, with a track record of successful collaborative projects across functions.
• Proficiency in using data and insights to inform product and GTM strategy.
• Experience in B2C product marketing is required.
• Experience in FinTech is of interest, but not required.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with reviews every 8 months.
• This position is a PMG3 level and we can pay £54-73k p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
• A clear progression plan.
• Flexibility: We treat you as humans first, employees second.
• Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work.
• Other benefits; 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo).
• Employer-matched pension in the UK.
• Company-wide performance reviews every 8 months.
• Generous pay increases for high-performers and high-growth team members.
• Equity top-ups for team members getting promoted.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• Online mental health support via Spill.

Interview Process:

• 30-minute video call with Florian Rose from the Talent Team.
• 45-minute video call with Cori Boyce, our Product Marketing Director.
• 45-minute video call with a Product Lead.
• 60-minute video call with Roxanne Nejad (Brand Strategy Director) and Sam Vinden (Head of Growth Marketing).
• 45-minute video call with Tannen Campbell, our CMO.