At a Glance
- Tasks: Lead customer retention strategies and drive growth across diverse audiences.
- Company: Established organisation with a focus on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and professional development opportunities.
- Other info: Join a high-performing team and enhance your leadership capabilities.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Experience in customer retention or lifecycle marketing, with strong data analysis skills.
The predicted salary is between 57500 - 57500 £ per year.
An established organisation is currently recruiting a Senior Marketing Manager (Retention) to join their Marketing team for a 6-month maternity cover. The Senior Marketing Manager will be responsible for leading a marketing function in charge of driving growth from the customer base, acting as the strategic and hands-on lead to drive customer lifetime value across individual, corporate, and intermediary audiences.
Key Responsibilities for the Senior Marketing Manager:
- Strategy & Lifecycle: Develop and deliver the customer retention strategy across key audiences, owning marketing across onboarding, upsell, cross-sell, and dormancy.
- Product Support & Readiness: Partner with product, propositions, and digital teams to support new launches, ensuring customers understand, adopt, and engage with new propositions.
- Performance & Leadership: Own retention performance measurement and reporting, while line managing and developing a high-performing team.
Skills Required for the Senior Marketing Manager:
- Proven background within a customer retention, lifecycle marketing, or CRM marketing role (or relevant transferable skills).
- Campaign & Data Mastery: Track record in email, content, and integrated campaigns, alongside advanced capability in data analysis, journey mapping, and lifecycle optimisation.
- Leadership & Communication: Excellent stakeholder management, strong communication skills, and proven people management capabilities.
Please apply as directed.
Contact Details:
Clearwater People Solutions Recruitment Team
We think you need these skills to ace Senior Marketing Manager (Retention)
Customer Retention Strategy
Lifecycle Marketing
CRM Marketing
Email Campaign Management
Content Marketing
Integrated Campaigns
Data Analysis
