At a Glance
- Tasks: Lead customer retention strategies and drive growth across diverse audiences.
- Company: Established organisation with a focus on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and professional development opportunities.
- Other info: Join a high-performing team and enhance your leadership capabilities.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Experience in customer retention or lifecycle marketing with strong data analysis skills.
The predicted salary is between 50000 - 60000 £ per year.
An established organisation is currently recruiting a Senior Marketing Manager (Retention) to join their Marketing team for a 6-month maternity cover.
The Senior Marketing Manager will be responsible for leading a marketing function in charge of driving growth from the customer base, acting as the strategic and hands-on lead to drive customer lifetime value across individual, corporate, and intermediary audiences.
Responsibilities
- Strategy & Lifecycle: Develop and deliver the customer retention strategy across key audiences, owning marketing across onboarding, upsell, cross-sell, and dormancy.
- Product Support & Readiness: Partner with product, propositions, and digital teams to support new launches, ensuring customers understand, adopt, and engage with new propositions.
- Performance & Leadership: Own retention performance measurement and reporting, while line managing and developing a high-performing team.
Qualifications
- Proven background within a customer retention, lifecycle marketing, or CRM marketing role (or relevant transferable skills).
- Campaign & Data Mastery: Track record in email, content, and integrated campaigns, alongside advanced capability in data analysis, journey mapping, and lifecycle optimisation.
- Leadership & Communication: Excellent stakeholder management, strong communication skills, and proven people management capabilities.
Please apply as directed!
#J-18808-Ljbffr
Senior Marketing Manager employer: Clearwater People Solutions
Clearwater People Solutions is an excellent employer, offering a dynamic work environment in England where innovation and operational excellence are at the forefront. Employees benefit from comprehensive health and safety training, a strong focus on personal and professional growth, and a culture that values adaptability and customer service. Joining our team means being part of a supportive community that encourages continuous learning and development in the ever-evolving field of AWS and security.
Contact Details:
Clearwater People Solutions Recruitment Team
