At a Glance
- Tasks: Lead marketing tech stack management and optimise data-driven processes for better performance.
- Company: Join a dynamic tech company focused on innovation and growth.
- Benefits: Attractive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting chance to work with cutting-edge technology and collaborate across teams.
- Why this job: Shape the future of marketing operations and drive impactful results in a fast-paced environment.
- Qualifications: 7+ years in Marketing Operations with strong analytical and project management skills.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a strategic and hands‑on Marketing Operations Manager. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top‑of‑funnel through pipeline close. You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.
Key Responsibilities
- Platform Ownership & Governance: Own and manage the end‑to‑end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools. Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms. Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance. Manage vendors, contracts, renewals, account management, and technology budgets.
- Database Hygiene & Data Governance: Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring. Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization. Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams. Manage database growth and health including opt‑in strategies, list hygiene, and compliance with privacy regulations (CAN‑SPAM, TCPA, GDPR, CCPA).
- Funnel Ownership & Lead Lifecycle: Own and govern the end‑to‑end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales. Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks. Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.
Qualifications
- 7+ years of hands‑on experience in Marketing Operations within a B2B SaaS or high‑growth technology environment.
- 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
- Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL‑to‑pipeline workflows.
- Strong analytical and data storytelling skills — ability to translate complex data into clear, executive‑ready insights.
- Project management proficiency with the ability to manage multiple large‑scale, cross‑functional initiatives simultaneously.
- Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
- Comfortable with ambiguity, fast‑moving environments, and building processes from scratch.
Marketing Operations Manager employer: Clearwater Analytics
As a Marketing Operations Manager at our innovative company, you will thrive in a dynamic work culture that values collaboration and creativity. We offer competitive benefits, including professional development opportunities and a commitment to employee growth, ensuring you can advance your career while making a meaningful impact on our marketing performance. Located in a vibrant area, our office fosters a supportive environment where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing operations successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing tech stack and recent campaigns. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Operations Manager. Highlight your experience with marketing tech stacks, CRM systems, and any relevant analytics tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing operations and how your background makes you the perfect fit for this role. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Clearwater Analytics
✨Know Your Tech Stack
Familiarise yourself with the marketing tech stack mentioned in the job description, especially Salesforce and Marketo. Be ready to discuss your experience with these tools and how you've used them to drive marketing performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've translated complex data into actionable insights in previous roles. Highlight specific metrics or KPIs you’ve improved and be ready to explain your thought process behind those improvements.
✨Demonstrate Process Ownership
Be prepared to talk about your experience managing lead lifecycles and funnel operations. Discuss how you've optimised processes for lead scoring and routing, and any challenges you faced along the way.
✨Embrace Curiosity and Innovation
Express your enthusiasm for AI tools and emerging martech. Share any experiences where you experimented with new technologies or processes, and how that led to improved outcomes in your previous roles.
