At a Glance
- Tasks: Lead creative marketing campaigns and drive brand growth across global regions.
- Company: Join ClearRoute, a forward-thinking engineering consultancy focused on innovation.
- Benefits: Flexible working environment, supportive culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace that values individuality and flexibility.
- Why this job: Shape the future of B2B tech marketing and make a real impact.
- Qualifications: Proven experience in senior marketing roles with a focus on creativity and strategy.
The predicted salary is between 36000 - 60000 £ per year.
About Us
ClearRoute is an engineering consultancy bridging Quality Engineering, Cloud Platforms and Developer Experience. We help enterprises reliably bring high‑impact digital products to market faster, cheaper, and safer, working with technology leaders facing complex business challenges. We take as much pride in our people, culture and work‑life balance as we do in making better software. We’re not just making better software. We’re making the making of software better. Collaborative, entrepreneurial and dedicated to problem solving, we bring the step change our customers need to sustain innovation. Our values challenge us to do the best we can for ClearRoute, our customers and most importantly our team. This is an opportunity for you to build the organisation from the ground up, use your voice to drive change and help transform organisations and problem domains.
Role
We are looking for an experienced and ambitious Senior Marketing Manager to play a central role in shaping and delivering ClearRoute’s global marketing strategy. Reporting to the Global Brand Director, this role will lead the planning, execution, and optimisation of integrated marketing campaigns across up to five regions, with a strong focus on creativity, consistency, and measurable impact. This is a hands‑on, strategic role for someone who is equally comfortable building a brand, activating campaigns, and driving demand and who is excited by the opportunity to challenge well‑trodden B2B tech marketing norms. We are looking for a strategic, creative, and commercially minded marketer with a strong foundation in B2B technology, combined with experience from other sectors that allows you to bring fresh thinking into a traditionally conservative space. You believe marketing is not just about demand capture, it’s about building belief, trust, and momentum.
Key Responsibilities
- Brand & Campaign Leadership
- Lead the development and delivery of brand‑led, highly creative integrated marketing campaigns across multiple global regions.
- Translate ClearRoute’s positioning and value proposition into compelling, consistent messaging across all channels.
- Champion brand consistency while allowing for regional nuance and relevance.
- Demand Generation & Digital Activation
- Own and execute digital media strategies, including paid online channels and performance optimisation.
- Plan and manage OOH and digital advertising where appropriate, ensuring alignment with brand and campaign objectives.
- Develop and oversee CRM and email nurture programmes to support MQL development and sales pipeline growth.
- Work closely with sales teams to ensure marketing activity directly supports business development goals.
- Events & Experiential Marketing
- Plan and deliver high‑impact industry event activations, including conferences, owned events, and partner activity.
- Develop event strategies that go beyond presence — driving engagement, thought leadership, and pipeline contribution.
- Manage pre‑event, live, and post‑event marketing journeys.
- Content & Creative Development
- Oversee the creation of high‑quality content across formats (campaign assets, thought leadership, digital, social, events).
- Brief and collaborate with internal teams and external agencies on creative development.
- Ensure all content is clear, distinctive, and aligned to brand tone and values.
- CX, CRM & Marketing Operations
- Own and optimise CRM and customer journeys, with hands‑on experience using HubSpot.
- Track performance across campaigns, channels, and regions, using insight to continuously improve results.
- Ensure marketing activity is data‑informed but creatively led.
- Collaboration & Leadership
- Work closely with the Global Brand Director, sales leaders, regional teams, and external partners.
- Act as a senior voice within the marketing function, helping to raise standards and push thinking forward.
What Success Looks Like
- ClearRoute’s brand stands out confidently in the enterprise tech space.
- Global campaigns are creative, cohesive, and commercially effective.
- Events deliver genuine engagement and pipeline impact.
- Marketing activity supports sustainable, brand‑led growth.
- Sales teams feel supported by high‑quality leads and compelling narratives.
Required Experience
- Proven experience in senior marketing roles within B2B tech or digital services.
- Exposure to other industries or sectors, giving you a broader creative and strategic perspective.
- Strong experience delivering integrated, multi‑channel campaigns across regions.
- Demonstrable success in brand building as a driver of growth.
- You are tech‑literate, comfortable engaging with technical audiences, and able to translate complex ideas into clear, compelling stories.
Hands‑On Experience With
- Digital media strategy and activation.
- OOH and online advertising.
- CRM and email nurture programmes.
- Event and experiential marketing.
- Content strategy and creative development.
- HubSpot and marketing automation tools.
How You Work
- Thinks strategically but executes practically.
- Is comfortable balancing creativity with performance metrics.
- Enjoys collaborating across disciplines and regions.
- Challenges convention and avoids “safe” or generic B2B approaches.
- Is confident presenting ideas and influencing senior stakeholders.
- Takes ownership and thrives in a fast‑growing, evolving environment.
Personal Attributes
- Curious, creative, and commercially aware.
- Confident without ego.
- Organised, proactive, and delivery‑focused.
- Comfortable working at pace and with ambiguity.
- Passionate about building brands that mean something.
At ClearRoute, we believe diverse perspectives lead to better outcomes, and inclusion creates the conditions for everyone to thrive. We are proud to have built a family‑friendly working environment and have many employees who have caring responsibilities alongside work. We welcome applications from people who require flexibility and will be happy to discuss needs on an individual basis. We are committed to fostering a culture where all team members feel respected, supported, and empowered to do their best work. We celebrate individuality and our differences and understand that some differences may mean that you require changes made to the interview process. We are happy to cater to your needs to make the interview accessible, if this is something you require please let us know by emailing us at join@clearroute.io.
Senior Marketing Manager employer: ClearRoute
At ClearRoute, we pride ourselves on fostering a collaborative and inclusive work culture that prioritises work-life balance and employee well-being. Our commitment to professional growth is evident through our learning budgets, clear career frameworks, and opportunities for internal mobility, ensuring that every team member can thrive while tackling complex challenges in a supportive environment. With genuine flexibility, profit-sharing, and a vibrant community of interest-based groups, ClearRoute is not just a workplace; it's a place where you can make a meaningful impact and grow alongside your colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ClearRoute and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ClearRoute are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ClearRoute on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ClearRoute. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ClearRoute. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ClearRoute:Show us that you’ve done your homework! In your application, briefly mention what you admire about ClearRoute’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ClearRoute
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ClearRoute will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ClearRoute, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
