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- Tasks: Lead marketing strategies for our payments division and drive customer acquisition.
- Company: Join ClearCourse, a dynamic company focused on innovative B2B SaaS solutions.
- Benefits: Enjoy a competitive salary, hybrid work, and generous training budgets.
- Why this job: Shape impactful marketing strategies in a fast-paced environment with a collaborative team.
- Qualifications: 3-5 years of B2B SaaS product marketing experience, preferably in payments.
- Other info: Flexible benefits and a supportive culture await you!
The predicted salary is between 43200 - 72000 £ per year.
Are you an experienced marketing professional with expertise in the payments sector, eager to drive impactful strategies for B2B SaaS products?, We are seeking a Product Marketing Manager to lead marketing strategies for our payments division. You will drive customer acquisition and retention through multi-channel campaigns while aligning product positioning with target markets and buyer personas. This role is integral in shaping how we present our payments solutions and ensuring their success across diverse industries., * Develop and execute product marketing strategies that align with ClearCourse’s overall business objectives.
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Collaborate with the Group Product Marketing Lead to evolve value propositions and messaging.
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Deliver multi-channel campaigns, including digital, social media, email marketing, and offline activities, ensuring cohesive branding.
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Drive customer acquisition and retention strategies, leveraging insights from funnel metrics and analytics.
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Oversee the creation of sales enablement materials to support the customer journey.
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Conduct competitor research to identify market gaps and opportunities.
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Support event coordination with pre- and post-event marketing campaigns.
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Collaborate with cross-functional teams to align messaging, positioning, and campaign strategies.
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Regularly report on campaign performance and propose data-driven improvements.
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3-5 years of B2B SaaS product marketing experience, preferably in the payments sector.
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Strong practical knowledge of marketing methodologies and funnel metrics.
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Experience with market research, customer personas, and campaign analytics.
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Strategic thinker with excellent attention to detail and communication skills.
Desired skills & experience:
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Familiarity with EPOS, card payments, direct debits, or related payment solutions.
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Experience coordinating multi-channel campaigns across multiple products and brands.
Who you are:
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An effective communicator who captivates and inspires audiences.
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Data-driven and results-oriented, with a focus on measurable success.
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Proactive and adaptable, thriving in a fast-paced environment.
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A team player who values collaboration and shared success.
We offer a competitive salary and generous benefits package, including:
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Life Assurance and private medical cover with cash plan
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Group Income Protection and enhanced Company Pension
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Enhanced maternity, paternity, and adoption pay
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Generous training budgets and reimbursement for professional memberships
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Hybrid working model with 25 days annual leave
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24/7 employee assistance programme, including Peppy Health App
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Bike to Work Scheme
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Recruitment referral bonuses
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Additional flexible benefits with the Perkbox platform, providing discounts from major retailers
Product Marketing Manager Payments employer: ClearCourse
Contact Detail:
ClearCourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager Payments
✨Tip Number 1
Familiarize yourself with the latest trends and technologies in the payments sector. This knowledge will not only help you understand the market better but also allow you to speak confidently about how your strategies can drive customer acquisition and retention.
✨Tip Number 2
Network with professionals in the B2B SaaS and payments industries. Attend relevant events or webinars to connect with potential colleagues and industry leaders, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific multi-channel campaigns you've executed in the past. Highlight your role in these campaigns and the measurable outcomes, as this will demonstrate your ability to drive impactful marketing strategies.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform your marketing decisions. Being data-driven is crucial for this role, so examples of how you've improved campaign performance through analytics will set you apart.
We think you need these skills to ace Product Marketing Manager Payments
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Product Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your B2B SaaS product marketing experience, particularly in the payments sector. Use specific examples that demonstrate your success in driving customer acquisition and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing in the payments industry. Discuss your strategic thinking and data-driven approach, and how you can contribute to ClearCourse's objectives.
Highlight Relevant Skills: In your application, make sure to highlight your familiarity with marketing methodologies, funnel metrics, and market research. Mention any experience with multi-channel campaigns and collaboration with cross-functional teams.
How to prepare for a job interview at ClearCourse
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in B2B SaaS product marketing, especially within the payments sector. Highlight specific campaigns you've led and the results achieved, demonstrating your ability to drive customer acquisition and retention.
✨Understand the Product and Market
Research ClearCourse's payment solutions and familiarize yourself with their target markets and buyer personas. This knowledge will help you align your strategies with the company's objectives and show that you're proactive about understanding their business.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used funnel metrics and analytics to inform your marketing strategies. Share examples of how data has influenced your decisions and led to measurable success in past campaigns.
✨Emphasize Collaboration Skills
Since this role involves working with cross-functional teams, be ready to share examples of how you've successfully collaborated with others in previous roles. Highlight your communication skills and your ability to inspire and engage team members.
