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- Tasks: Lead performance marketing for eCommerce, managing PPC, paid social, and SEO campaigns.
- Company: Join EKM, a dynamic tech company helping retailers thrive online.
- Benefits: Enjoy 25 days holiday, private medical cover, and fully remote work.
- Why this job: Make a real impact on eCommerce growth while developing your marketing skills.
- Qualifications: Experience in Google Ads, PPC, and SEO; strong analytical skills required.
- Other info: Perfect for digital marketers ready to step into a leadership role.
The predicted salary is between 36000 - 60000 £ per year.
Company Overview
EKM helps thousands of retailers launch, manage and grow successful online stores. As part of the ClearCourse group, a rapidly growing technology group of over 900 people, EKM combines powerful eCommerce technology with services designed to help merchants increase traffic, conversions and revenue.
Role Description
The Ecommerce Marketing Lead will be responsible for driving performance marketing activity across PPC, paid social and SEO for eCommerce businesses using the EKM platform. This is a hands-on role, combining strategic thinking with day-to-day campaign management and optimisation. You will work closely with internal teams and customers to deliver measurable growth through data-driven marketing activity. You will also provide guidance to a small specialist team supporting PPC and SEO delivery, while working alongside the commercial team to support new business and customer growth opportunities.
Key Responsibilities
- Performance Marketing
- Manage Google Ads campaigns including Google Shopping, Search and Performance Max
- Run and optimise paid social campaigns across Meta and other platforms
- Manage campaign budgets and optimise for ROAS and revenue growth
- SEO & Organic Growth
- Develop SEO strategies across multiple eCommerce brands
- Work with development teams on technical SEO improvements
- Monitor keyword performance, visibility and organic growth
- Analytics & Reporting
- Monitor performance using GA4, Search Console and reporting tools
- Build dashboards and provide regular performance insights
- Analyse acquisition, conversion and customer value metrics
- Strategic Growth
- Support customer conversations and provide marketing expertise on client calls
- Identify opportunities to improve performance and increase customer value
- Stay up to date with marketing platform developments and emerging tools
Skills & Experience
- Strong experience with Google Ads, particularly Google Shopping and Performance Max
- Experience managing PPC campaigns and paid social activity
- Good understanding of SEO strategy and technical SEO fundamentals
- Experience using Google Analytics (GA4), Search Console and SEO tools
- Comfortable analysing marketing data and reporting on performance
- Experience working with eCommerce businesses or platforms
- Confident working with customers and internal stakeholders
This role would suit a digital marketing professional looking to step into a lead position, combining hands-on campaign management with increased responsibility and customer exposure.
Benefits
- 25 days holiday plus your birthday off
- Private medical cover including cash plan
- Income protection and life assurance
- Enhanced pension scheme
- Access to the Calm wellbeing app
- Two paid volunteering days per year
- Retail and lifestyle discounts
- Fully remote working within the UK
If you are a hands-on digital marketing professional looking to step into a lead role where you can drive performance and support the growth of multiple eCommerce brands, we would love to hear from you.
Ecommerce Marketing Lead in City of London employer: ClearCourse
Contact Detail:
ClearCourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC and SEO campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in eCommerce marketing. Be ready to discuss how you can drive performance and growth using data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Ecommerce Marketing Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Ecommerce Marketing Lead role. Highlight your experience with Google Ads, PPC campaigns, and SEO strategies. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about eCommerce marketing and how you can drive performance for our customers. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention your experience with tools like Google Analytics and how you've used data to drive marketing decisions. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ClearCourse
✨Know Your Numbers
Make sure you’re familiar with key metrics related to PPC, paid social, and SEO. Be ready to discuss how you've driven ROAS or improved conversion rates in past roles. This shows you understand the importance of data-driven marketing.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing SEO strategies and managing campaigns. Think of specific examples where your strategic thinking led to measurable growth. This will demonstrate your ability to think critically and lead effectively.
✨Familiarise Yourself with EKM
Do your homework on EKM and its platform. Understand their unique selling points and how they help eCommerce businesses grow. This knowledge will help you tailor your answers and show genuine interest in the company.
✨Engage with the Interviewers
Don’t just answer questions; engage in a conversation. Ask insightful questions about their current marketing strategies or challenges they face. This not only shows your enthusiasm but also your willingness to contribute to their success.