Head of Brand (FTC)

Let’s transform banking forever. ClearBank is built on the belief that banking infrastructure shouldn’t slow down progress. Quite the opposite. Speed it up and that’s when you unlock potential. When you really start to innovate.

That spirit and ‘can-do’ attitude is why our clients – from FinTech's and crypto platforms, to banks and credit unions – choose to use our API to power their banking infrastructure. But it’s our people who are the stars here. They power that innovation, push harder to break boundaries. They make coming to work (or working from home) fun. They’re the ones we trust to catapult our clients to success. Just as they trust us to build a business that’s always striding forward.

What you can expect: ClearBank is a place where you can do things differently and challenge the status quo. We will give you a high level of autonomy and transparency, and we trust you to make the right decisions for the bank.

If that excites you, how about joining our Marketing team as a Head of Brand? Reporting to the Head of Marketing, you’ll define and drive our brand’s strategic direction, ensuring every touchpoint reflects a clear, consistent, and compelling identity. You’ll lead the development of our overarching brand strategy, shaping how we show up across digital, content, campaign, and experiential channels.

You’ll oversee high-impact initiatives that require close collaboration across marketing, product, client management, and creative teams – providing the strategic leadership, brand clarity, and operational direction needed to bring them to life. You’ll be hands-on guiding the planning, rollout, and optimisation of brand-led campaigns that drive brand awareness and revenue growth across both online and offline channels. This is a key leadership role within the marketing function, driving the brand forward, building client and partner trust and contributing to long-term growth across all entities.

Further responsibilities:

• Define, own and evolve ClearBank’s end-to-end brand strategy, ensuring it aligns with the bank's purpose, values, and ambition.
• Be the brand guardian across all touchpoints of the brand, driving consistency in visual identity, tone of voice, and brand experience for both internal and external audiences.
• Oversee the ClearBank website, guiding UX/UI enhancements, content design, on-page and technical SEO optimisation, and analytics frameworks to ensure a seamless brand experience and measurable ROI.
• Work cross-functionally across the business including, but not limited to, Product, UX Revenue, Revenue Operations, and Tech teams to ensure brand strategy is integrated in key initiatives to drive consistency across the business.
• Lead and mentor the Brand team of four, fostering an environment of collaboration, creativity and excellence.
• Oversee the creation of high-quality design assets for digital, print, and events, ensuring they reflect the ClearBank brand and drive engagement.
• Manage relationships with external brand agencies and freelancers, ensuring timely delivery and adherence to brand standards.
• Manage the brand budget, ensuring efficient allocation of spend across brand agencies, freelancers, campaigns, channels with a clear measurement of impact and ROI.
• Work closely with the Events and Sponsorships Team to support the events strategy, from building out event themes, designing stands and collateral to social media promotion.
• Partner closely with People and Leadership to evolve and drive the employer brand strategy, ensuring it authentically reflects ClearBank’s culture, values and ambition – telling our story in a way that attracts, engages and retains talent.
• Oversee the organic social media strategy, positioning ClearBank as a global leader for clearing and embedded banking solutions and ensuring one voice across all social channels (including but not limited to X and LinkedIn).
• Collaborate with Product and Demand Marketing to plan and execute campaign launches, translating products and services into compelling brand narratives across channels including but not limited to the website, organic social and email marketing.
• Lead the creation of effective marketing content, including (but not limited to) video campaigns, photoshoots, online and offline advertisements, and email campaigns.
• Support the team to prioritise inbound brand marketing requests, translating requests into clear briefs for appropriate internal teams or agency partners.
• Support the wider business on ad hoc requests.

What you’ll bring:

• Strong, demonstrable experience ideally in B2B marketing in financial services.
• A proven track record of leading and developing high-performing teams, setting clear goals and KPIs, and driving brand initiatives that deliver measurable impact.
• Comfortable operating strategically and on execution, inspiring collaboration cross-functionally and bringing clarity, creativity, and a commercial focus to every brand touchpoint.
• Stellar verbal and written communication skills with a keen eye for detail.
• You’re a people person – you love working with others and have a passion for managing a growing team.
• Your creativity stands out, but yet you’re commercially-minded and always need to know the ROI.
• You’re excited by the fast-moving fintech space and enjoy keeping up with the happenings in the industry.
• You’re a storyteller – words come naturally to you. You can distil complex topics into easy-to-communicate and confident messaging.
• You love to experiment with creative, audiences, content and platforms to test and learn from marketing campaigns – all with the mindset to drive revenue for the business.
• Experience with Monday.com, HubSpot and CRM a bonus.
• Ability to actively manage key stakeholders in the business.

What we offer in return:

• We support a culture of flexibility which allows our employees to achieve a strong work-life balance.
• 27 days of annual leave per year, plus bank holidays.
• Buy or sell up to five days of annual leave each year.
• You have the flexibility to work outside of the UK for up to 30 days in a rolling 12-month period.
• Regular social events open to all.
• Option to swap your bank holidays to any other day of your choice.
• 24/7 employee assistance program including mental health support, life assurance, and income protection.
• Private healthcare and discounted dental cover, with employee perks and discounts.
• Enhanced family-friendly leave.
• Personal development budgets, opportunities to take part in role-related training and unlimited LinkedIn Learning.
• The opportunity to be part of an incredible team that’s building a tech-bank fit for the future.

A little bit more about us! At ClearBank we think about Diversity, Equity and Inclusion (DE&I) a lot. We’re committed to making sure our teams reflect society. And we put energy and effort into making this a place where everyone feels at home, where they’re given the trust and encouragement to do their very best work.

ClearBank is committed to ensuring equal opportunities throughout every stage of the recruitment process. ClearBank recognises that diversity is vital to the long-term success of the business in the communities and markets in which it operates.

As part of the Company’s commitment to equal employment opportunity, we provide reasonable adjustments, to candidates during the recruitment process, including to individuals with disabilities.