At a Glance
- Tasks: Lead marketing strategies for exciting events and campaigns in the insurance and investment sectors.
- Company: Join a dynamic company creating innovative media platforms for industry professionals.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to mentor interns and oversee freelancers.
- Why this job: Make an impact in a fast-paced environment while working with industry leaders.
- Qualifications: Experience in B2B marketing, event management, and proficiency in creative tools.
The predicted salary is between 50000 - 65000 € per year.
Clear Path Analysis creates innovative media platforms that enable market participants in the insurance capital and asset management and investment operations sectors to share unfiltered insights and perspectives. The company hosts live and virtual events, including the world's largest non-association conference for insurance capital and asset management professionals, along with webinars featuring influential thought leaders to foster interaction, dialogue, and premium networking opportunities.
Our platforms include:
- The industry leading Insurance Investor 'Live' series of events
- Most followed trade news title in the insurance capital and asset management industry - www.Insurance-Investor.com
- Bespoke events, reports, and market studies combining first-hand insights from industry experts and independent journalist led analysis
Role Description
This is a full-time hybrid position based at our Kings Cross / Bloomsbury office Tuesday to Thursday and working from home on Monday and Fridays. The Senior Marketing Manager will oversee marketing strategy and execution across multiple channels to drive brand recognition, lead generation, and client engagement.
Responsibilities include:
- Supporting our Head of Marketing in developing and executing our Conference and Exhibition event and awards marketing campaigns.
- Taking the lead on investigating how to launch new initiatives including marketing programs and new product/service solutions.
Required Candidate Attributes:
- Be London based and would like to work in an office three days a week (Tuesday to Thursday).
- Experienced in marketing of B2B conferences, 30+ stand exhibitions, awards.
- Knowledge of and at least two years hands-on experience of using Canva and/or Adobe Creative Suite, email marketing, LinkedIn advertising, Google Analytics, WordPress or similar Content Management System.
- Be confident in using ChatGPT, Claude, plus other AI tools in marketing.
- Be interested in working day-to-day on marketing campaign delivery, as well as inputting to the strategy and creative process that goes into setting campaigns.
- Be interested in overseeing freelancers and occasional mentoring of interns, but not seeking day-to-day line management of a Junior team member as the immediate role progression.
Bonus Candidate Attributes:
- Experience in marketing online trade publications or other subscription-based digital products based on knowledge, market intelligence, or other thought leadership.
- Experience in marketing industry data or market intelligence platform to buyers of individual and company licenses (B2B only) focused on a UK audience, where events are a regular and prominent part of the marketing mix.
- Have used a workflow management tool, ideal ClickUp, but otherwise Monday.com, Notion, Slack, or other similar tool.
- Excellent leadership, communication, and team collaboration abilities.
- Ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
Industry experience:
- Most relevant: investment management or insurance industry.
- Second most relevant: other B2B industry where core audience is C-suite professionals.
Geographic exposure:
- Must: UK or/and USA.
- Nice to have: Other European countries.
SME or micro business that went through a high growth period (33%+ yearly growth), either staying within that category or towards being a larger company, OR/AND; Start-up that was still in existence 3-years on, OR/AND; Larger business but working as part of a smaller unit on flagship events.
Senior Marketing Manager employer: Clear Path Analysis
Clear Path Analysis is an exceptional employer, offering a dynamic work environment in the heart of Kings Cross/Bloomsbury. With a strong focus on innovation and collaboration, employees benefit from a hybrid working model that promotes work-life balance, alongside opportunities for professional growth through engaging marketing campaigns and industry-leading events. The company fosters a culture of creativity and support, making it an ideal place for those looking to make a meaningful impact in the insurance capital and asset management sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences to meet potential employers and other professionals. Don’t be shy – introduce yourself and share your passion for marketing in the insurance and investment sectors.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those related to B2B conferences or exhibitions. This will give you an edge and demonstrate your hands-on experience with tools like Canva and Google Analytics.
✨Tip Number 3
Leverage social media! Use LinkedIn to connect with industry leaders and share your insights on marketing trends. Engaging with content relevant to the insurance capital and asset management sectors can help you get noticed by recruiters.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your campaign delivery experience and strategic thinking – it’s all about showing how you can contribute to our success!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B marketing, especially with conferences and exhibitions. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing campaigns and how you can bring that expertise to our team at Clear Path Analysis.
Show Off Your Creative Skills:Since we value creativity, don’t hesitate to showcase your design skills using Canva or Adobe Creative Suite. Include links to any relevant projects or campaigns you've worked on that demonstrate your flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Clear Path Analysis
✨Know Your Stuff
Before the interview, dive deep into Clear Path Analysis and their innovative media platforms. Familiarise yourself with their events, especially the Insurance Investor 'Live' series. Being able to discuss their recent initiatives or industry trends will show your genuine interest and understanding of the role.
✨Showcase Your Campaign Skills
Prepare specific examples of past marketing campaigns you've managed, particularly in B2B settings. Highlight your experience with tools like Canva, Adobe Creative Suite, and Google Analytics. Be ready to discuss how you’ve driven brand recognition and lead generation in previous roles.
✨Be Ready for Strategy Talk
Since this role involves both campaign delivery and strategic input, think about how you can balance these aspects. Prepare to discuss your approach to developing marketing strategies and how you’ve successfully executed them in fast-paced environments.
✨Demonstrate Leadership and Collaboration
Even though this position doesn’t require direct line management, showcasing your leadership skills is key. Share experiences where you’ve mentored others or collaborated with freelancers. This will illustrate your ability to work effectively within a team and guide others when needed.
