Senior Sales Manager

Welcome to Clays, the ultimate indoor clay shooting experience and cocktail bar! We bring the thrill of a British clay target shooting weekend to the heart of the city. Our unique twist on Olympic clay shooting makes the sport safe, fun, and accessible for everyone. As we expand locally and globally, we’re excited to share our love for British charm and competitive gaming with the world.

Careers at Clays are loaded with possibilities. As we grow our brand, we are equally dedicated to the growth of our team. We offer ample opportunities for personal development and top‑notch training. Our team is a vibrant mix of independent thinkers who are passionate about crafting unforgettable experiences for our guests. If you’re seeking a workplace that values integrity, fun, and teamwork, Clays might just be the place for you!

We’re proud to be certified as a Great Place to Work and on the 2025 and 2026 UK Best Workplace medium organisations list, which reflects our commitment to creating an amazing work environment.

At Clays, our venues are for everyone, and so is our workplace. We believe that to serve our diverse audience, we must first celebrate and nurture diversity within our team. That’s why we’re dedicated to creating an inclusive culture. Different perspectives spark creativity and drive innovation. So, if you’re passionate about making a positive impact, we’d love to hear from you!

Summary Of Position

As a Senior Sales Manager at Clays, you’ll combine sales excellence and exceptional hospitality. You’ll be a key player in the team to deliver our sales goals. You’ll thrive in both proactive and reactive sales environments, spotting opportunities before they land, responding quickly to inbound enquiries, and always bringing value with energy and insight. You’ll bring enthusiasm, confidence, and a can‑do attitude to everything you do—building genuine relationships, understanding your clients’ world inside out, and taking initiative without needing to be asked. You’ll lead from the front, handling client calls, quoting with confidence, and ensuring we’re offering smart, tailored solutions to create amazing experiences. You’ll mentor junior team members and collaborate with other departments.

If you’re passionate about hospitality, target‑driven, and excited to progress in a fast‑moving environment, this could be your next big move.

Duties & Responsibilities

• Consistently deliver and exceed personal sales targets, owning both pipeline creation and conversion through a disciplined, repeatable sales process.
• Lead by example in sales execution, demonstrating best‑in‑class standards across response times, follow‑ups, closing and overall conversion.
• Drive high‑value commercial outcomes, confidently influencing client decisions, maximising revenue per booking and balancing pricing to drive both value and volume.
• Operate with pace and efficiency, managing a high volume of enquiries while maintaining quality, prioritisation and momentum across all opportunities.
• Set the standard for sales behaviours, acting as a role model within the team, mentoring others and sharing best practice to elevate overall performance.
• Own and grow agency relationships, building a strong, high‑performing agency network that drives consistent lead volume and conversion.
• Identify and onboard new agency partners, expanding reach and unlocking new revenue channels.
• Nurture and develop existing relationships, increasing both the quality and quantity of opportunities generated.
• Actively manage agency performance, ensuring strong engagement, clear communication and a focus on conversion and revenue delivery.
• Act as a key external face of Clays, representing the brand at industry and networking events to build awareness and generate new opportunities.
• Proactively create demand through targeted outreach, partnerships and network development, ensuring a strong and sustainable pipeline.
• Deliver tailored, thoughtful responses to enquiries, ensuring every interaction reflects Clays’ brand, energy and attention to detail.
• Accurately capture guest data and preferences to personalise the experience and enhance the guest journey.
• Anticipate guest needs and proactively enhance bookings, creating memorable, standout experiences.
• Take ownership of the guest experience end‑to‑end, ensuring a seamless, high‑quality journey from enquiry through to arrival.
• Continuously refine approach based on guest behaviour, trends and insights to improve both experience and commercial outcomes.

Skills, Desired Qualifications & Attributes

• Proven track record delivering in a similar position for 4+ years.
• Knowledge of CRM tools, particularly Salesforce.
• Confident managing both proactive outreach and reactive inbound enquiries.
• Excellent written and verbal communication skills.
• Experience in hospitality, events, or reservations.
• Proven ability to close sales and consistently hit revenue targets.
• Ability to anticipate client needs and pitch creative, tailored solutions.
• Comfortable identifying new business opportunities with existing clients and third‑party partners.
• Strong relationship‑building skills with clients and colleagues.
• Highly self‑motivated with a proactive mindset—gets things done without being asked.
• Skilled at balancing multiple priorities in a fast‑paced environment.
• Team player who brings positive energy to the group.
• Above all, a bubbly, confident, can‑do attitude and passion for hospitality and career progression.

What You’ll Get In Return

This role offers a Competitive Salary with attractive On Target Earnings, based on experience and performance against agreed deliverables. Holiday: 32 working days’ holiday pro rata each year, including bank holidays, with an increasing allocation up to a maximum of 36 days with length of service. Colleague Discounts: Enjoy a generous 50% discount during off‑peak periods and 25% during peak periods for you, your friends, and family. Health Care Cash Plan: Up to £995 for reclaimable appointments & treatments, and access to a Virtual GP. Career Growth: Advance your career with Clayers Academy, our online learning platform, and seize opportunities for growth within our expanding business. Plus, earn globally recognised qualifications funded by Clays. Celebration Day: An additional paid day off each year to celebrate something meaningful to you. Parental Leave: Market‑leading policies with 13 weeks at 100% pay for maternity, adoption, paternity, and partner leave after 12 months of service. Employee Assistance: Access a 24/7 support service and up to 8 counselling sessions through our Employee Assistance Programme. Volunteer Day: A paid day off annually to give back to your local community. Birthday Gift: Choose a special gift to celebrate your birthday. Pension Scheme: Join our non‑contributory pension scheme with a minimum 3% contribution from us and 5% from you. Recognition and Incentives: Enjoy team recognition and rewards through our Shooting Stars programme. Hospitality Discounts: Access exclusive discounts via Hospitality Rewards. Meals Provided: Free meals for colleagues working operational shifts in the venue.

Plus, we’re certified as a Great Place to Work, reflecting our commitment to creating an outstanding work environment!

This role will be based at Clays support office in Moorgate.