At a Glance
- Tasks: Shape Clay's brand in EMEA and drive revenue through innovative marketing strategies.
- Company: Join a fast-growing tech company making waves in the SaaS industry.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Other info: Dynamic role with the chance to build marketing from the ground up.
- Why this job: Be a key player in defining how an entire region engages with a groundbreaking product.
- Qualifications: Experience in B2B SaaS marketing and a knack for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Clay is expanding into EMEA, and we're hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You'll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals. This is a hands-on, execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You'll translate Clay's product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product, this is the role.
What You'll Do
- Define Clay's positioning within EMEA
- Define and evolve Clay's positioning, messaging, and ICPs for EMEA enterprise buyers
- Translate Clay's product capabilities into clear, differentiated value propositions and use cases
- Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
- Pressure-test messaging in real sales conversations and refine continuously
- Lead sales enablement through product storytelling
- Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
- Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
- Help sales teams articulate why Clay, why now, and why us vs alternatives
- Ensure consistency in how Clay is positioned across the full enterprise buying committee
- Use field marketing and community events to validate and reinforce the message
- Support in-person community events, executive dinners, and conferences in EMEA
- Define event themes, talk tracks, and narratives rooted in product value
- Decide who should be invited based on ICP fit and active opportunities
- Capture qualitative feedback from the field to inform positioning and enablement
- Close the feedback loop with Product and Marketing
- Synthesize insights from sales calls, demos, objections, and wins/losses
- Share EMEA-specific learnings with Product Marketing and Product teams
- Influence roadmap, packaging, and messaging with real buyer evidence
- Refine Clay's story based on what actually moves deals
What You'll Bring
- Strong product marketing foundation in B2B SaaS. You've owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
- Experience supporting enterprise sales motions. You've worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
- Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
- Hands-on mindset with a bias toward execution. You're comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
- Strong written and verbal communicator. You're an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
- Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
- Comfort operating in ambiguity. You've thrived in early or fast-moving environments where the scope isn't fully defined, and ownership matters more than process.
- Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
Founding Marketer, EMEA in London employer: claylabs
At Clay, we pride ourselves on being an innovative and dynamic employer that empowers our employees to shape the future of marketing in the EMEA region. As a Founding Marketer, you'll enjoy a collaborative work culture that values creativity and initiative, alongside opportunities for professional growth as you build marketing infrastructure from the ground up. With a focus on meaningful impact and a commitment to employee development, Clay offers a unique environment where your contributions directly influence our success and the way enterprise buyers engage with our category-defining product.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketer, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Practice your pitch! When you land that interview, make sure you can clearly articulate how your skills align with the role. Tailor your messaging to show how you can help Clay establish its brand and drive revenue in EMEA.
✨Tip Number 3
Showcase your hands-on mindset! Be ready to share examples of how you've built marketing infrastructure from scratch or supported sales teams in real deals. This will demonstrate your execution-focused approach and ability to adapt quickly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Clay team and contributing to our growth in EMEA.
We think you need these skills to ace Founding Marketer, EMEA in London
Some tips for your application 🫡
Show Your Passion for Marketing:Let us see your enthusiasm for marketing right from the start! In your application, share why you're excited about the Founding Marketer role and how you can contribute to establishing our brand in EMEA. A genuine passion can really make your application stand out.
Tailor Your Messaging:Just like we want to resonate with EMEA enterprise buyers, you should tailor your application to reflect that understanding. Highlight your experience with positioning and messaging, and how it aligns with the unique needs of the EMEA market. Make it personal!
Be Clear and Concise:We love a good story, but let’s keep it focused! When crafting your application, ensure your writing is clear and to the point. Use bullet points where necessary to make it easy for us to digest your key achievements and skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at claylabs
✨Know Your Product Inside Out
Before the interview, make sure you understand Clay's product capabilities thoroughly. Be ready to discuss how these can be translated into compelling narratives for EMEA enterprise buyers. This will show your potential employer that you can effectively communicate value propositions.
✨Research the EMEA Market
Dive deep into the EMEA market dynamics and buyer behaviours. Understand how they differ from the US market. This knowledge will help you tailor your messaging and demonstrate your ability to adapt strategies to meet regional needs during the interview.
✨Prepare Real-World Examples
Think of specific instances where you've successfully supported enterprise sales motions or created impactful marketing materials. Be ready to share these examples in your interview to illustrate your hands-on experience and execution-focused mindset.
✨Practice Your Storytelling Skills
Since this role involves a lot of storytelling, practice articulating Clay's value proposition clearly and engagingly. Use mock interviews to refine your pitch and ensure you can convey complex ideas simply and effectively, which is crucial for resonating with executive buyers.
