At a Glance
- Tasks: Shape Clay's brand in EMEA and drive revenue through innovative marketing strategies.
- Company: Join a dynamic tech company making waves in the SaaS industry.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a chance to build marketing from the ground up.
- Why this job: Be a key player in defining how an entire region engages with a groundbreaking product.
- Qualifications: Experience in B2B SaaS marketing and a knack for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Clay is expanding into EMEA, and we're hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You'll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals.
This is a hands-on, execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You'll translate Clay's product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product, this is the role.
What You’ll Do
- Define Clay’s positioning within EMEA
- Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers
- Translate Clay’s product capabilities into clear, differentiated value propositions and use cases
- Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
- Pressure-test messaging in real sales conversations and refine continuously
- Lead sales enablement through product storytelling
- Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
- Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
- Help sales teams articulate why Clay, why now, and why us vs alternatives
- Ensure consistency in how Clay is positioned across the full enterprise buying committee
- Use field marketing and community events to validate and reinforce the message
- Support in-person community events, executive dinners, and conferences in EMEA
- Define event themes, talk tracks, and narratives rooted in product value
- Decide who should be invited based on ICP fit and active opportunities
- Capture qualitative feedback from the field to inform positioning and enablement
- Close the feedback loop with Product and Marketing
- Synthesize insights from sales calls, demos, objections, and wins/losses
- Share EMEA-specific learnings with Product Marketing and Product teams
- Influence roadmap, packaging, and messaging with real buyer evidence
- Refine Clay’s story based on what actually moves deals
What You’ll Bring
- Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
- Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
- Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
- Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
- Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
- Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
- Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
- Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
Founding Marketer, EMEA employer: claylabs
Clay is an exceptional employer for the Founding Marketer role in EMEA, offering a unique opportunity to shape the brand's presence in a dynamic market. With a strong emphasis on collaboration and innovation, employees benefit from a hands-on work culture that encourages creativity and direct impact on revenue growth. The company supports professional development through continuous feedback and learning opportunities, making it an ideal environment for those looking to grow their careers while contributing to a category-defining product.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketer, EMEA
✨Tip Number 1
Get to know the company inside out! Research Clay's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share how your past experiences align with the role of Founding Marketer and how you can drive revenue for Clay.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Founding Marketer, EMEA
Some tips for your application 🫡
Show Your Passion for Marketing:Let us see your enthusiasm for marketing in your application! Share why you're excited about the Founding Marketer role and how you can help shape our brand in EMEA. A personal touch goes a long way!
Tailor Your Messaging:Make sure to adapt your application to reflect the specific needs of EMEA enterprise buyers. Highlight your experience with positioning and messaging, and how you can translate complex product capabilities into clear value propositions.
Demonstrate Your Hands-On Experience:We love candidates who can roll up their sleeves! Share examples of how you've built marketing infrastructure from scratch or supported sales teams directly. Show us that you’re ready to dive into execution-focused tasks.
Keep It Clear and Concise:Your written application should be easy to read and straight to the point. Use clear language to convey your ideas and experiences, just like you would when crafting narratives for sales enablement materials. Remember, clarity is key!
How to prepare for a job interview at claylabs
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Clay's product capabilities. Be ready to discuss how these can be translated into compelling narratives for EMEA enterprise buyers. This will show your potential employer that you can effectively communicate value propositions.
✨Research the EMEA Market
Familiarise yourself with the specific needs and buying dynamics of EMEA buyers compared to the US. Highlighting your knowledge of regional differences during the interview will demonstrate your ability to adapt messaging and positioning accordingly.
✨Prepare Real-World Examples
Think of instances where you've successfully supported enterprise sales motions or created impactful sales enablement materials. Sharing these experiences will illustrate your hands-on mindset and execution-focused approach, which is crucial for this role.
✨Practice Your Storytelling Skills
Since you'll need to craft narratives and pitches, practice articulating your thoughts clearly and engagingly. Use examples from your past work to showcase how you can turn complex product features into relatable stories that resonate with buyers.
