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For Companies At a Glance
- Tasks: Shape Clay's brand in EMEA and drive revenue through innovative marketing strategies.
- Company: Join a fast-growing tech company with a creative culture and diverse team.
- Benefits: Competitive salary, flexible work options, and access to world-class coaching.
- Why this job: Be a pioneer in establishing Clay's presence in EMEA and influence market perception.
- Qualifications: Experience in B2B SaaS marketing and strong communication skills required.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Clay
Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We’re already helping thousands of customers — including Anthropic, Waste Management, Figma, and Ramp — go to market with unique data, signals, and AI research. In 2025, we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round.
Some Things To Know About Us
- Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
- Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
- Our operating principles — including negative maintenance and non-attached action — guide our work.
Clay is expanding into EMEA, and we’re hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You’ll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals. This is a hands-on, execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You’ll translate Clay’s product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product, this is the role.
What You’ll Do
- Define Clay’s positioning within EMEA.
- Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers.
- Translate Clay’s product capabilities into clear, differentiated value propositions and use cases.
- Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly.
- Pressure-test messaging in real sales conversations and refine continuously.
- Lead sales enablement through product storytelling.
- Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals.
- Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context).
- Help sales teams articulate why Clay, why now, and why us vs alternatives.
- Ensure consistency in how Clay is positioned across the full enterprise buying committee.
- Use field marketing and community events to validate and reinforce the message.
- Support in-person community events, executive dinners, and conferences in EMEA.
- Define event themes, talk tracks, and narratives rooted in product value.
- Decide who should be invited based on ICP fit and active opportunities.
- Capture qualitative feedback from the field to inform positioning and enablement.
- Close the feedback loop with Product and Marketing.
- Synthesize insights from sales calls, demos, objections, and wins/losses.
- Share EMEA-specific learnings with Product Marketing and Product teams.
- Influence roadmap, packaging, and messaging with real buyer evidence.
- Refine Clay’s story based on what actually moves deals.
What You’ll Bring
- Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products, ideally in sales-led or enterprise contexts.
- Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
- Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
- Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
- Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
- Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
- Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
- Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
Founding Marketer, EMEA employer: Clay
Contact Detail:
Clay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Marketer, EMEA
✨Tip Number 1
Get to know the company inside out! Research Clay's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Clay is present. Building relationships can give you insider info and make you stand out when it comes to interviews.
✨Tip Number 3
Prepare for real conversations! Think about how you can translate your past experiences into stories that resonate with Clay's goals. Be ready to discuss how you can help shape their brand in EMEA.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to Clay's growth.
We think you need these skills to ace Founding Marketer, EMEA
Some tips for your application 🫡
Show Your Creativity: At Clay, we value creativity as a key driver of growth. When crafting your application, let your unique ideas shine through. Don’t just list your experiences; tell us how you’ve used creativity to solve problems or drive results in your previous roles.
Tailor Your Messaging: Make sure your application speaks directly to the role of Founding Marketer for EMEA. Highlight your experience with positioning and messaging, especially in B2B SaaS. We want to see how you can translate complex product capabilities into clear narratives that resonate with enterprise buyers.
Be Hands-On: We’re looking for someone who’s not afraid to roll up their sleeves and get things done. In your application, share examples of how you’ve taken initiative in past roles, whether it’s building marketing infrastructure or supporting sales teams with enablement materials.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Clay
✨Know Your Product Inside Out
Before the interview, make sure you understand Clay's product capabilities thoroughly. Be ready to discuss how these can be translated into compelling narratives for EMEA enterprise buyers. This will show your potential employer that you're not just familiar with the product but can also effectively communicate its value.
✨Research the EMEA Market
Dive deep into the specific needs and buying dynamics of the EMEA market. Understand how they differ from the US market and be prepared to share insights on how you would adapt messaging accordingly. This demonstrates your proactive approach and understanding of the role's requirements.
✨Prepare Real-World Examples
Think of examples from your past experiences where you've successfully defined positioning or messaging for complex products. Be ready to discuss how you collaborated with sales teams and what impact your contributions had on deal progression. This will highlight your hands-on mindset and execution skills.
✨Showcase Your Communication Skills
Since strong written and verbal communication is key for this role, prepare to present a mock pitch or narrative during the interview. This could be based on Clay’s product or a similar B2B SaaS offering. It’s a great way to demonstrate your ability to craft compelling stories that resonate with buyers.
