At a Glance
- Tasks: Shape Clay's brand in EMEA and drive revenue through innovative marketing strategies.
- Company: Join a fast-growing tech company with a creative culture and impressive client roster.
- Benefits: Competitive salary, flexible work options, and access to world-class coaching.
- Other info: Dynamic team with diverse backgrounds and excellent career development opportunities.
- Why this job: Be the first marketer in EMEA and make a real impact on our growth journey.
- Qualifications: Experience in B2B SaaS marketing and a hands-on approach to execution.
The predicted salary is between 36000 - 60000 £ per year.
About Clay
Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best‑fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We’re already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research. In 2025, we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation, backed by world‑class investors including Sequoia, CapitalG, and First Round.
Some things to know about us:
- Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
- Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- All employees can work for free with world‑class coaches who specialize in creativity, management, and more.
- Our operating principles — including negative maintenance and non‑attached action — guide our work.
Clay is expanding into EMEA, and we’re hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You’ll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals. This is a hands‑on, execution‑focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You’ll translate Clay’s product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category‑defining product, this is the role.
What You’ll Do
- Define Clay’s positioning within EMEA.
- Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers.
- Translate Clay’s product capabilities into clear, differentiated value propositions and use cases.
- Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly.
- Pressure‑test messaging in real sales conversations and refine continuously.
- Lead sales enablement through product storytelling.
- Partner closely with EMEA Sales and GTM‑Engineering (GTM Ops) to support active deals.
- Create and iterate on sales enablement assets (core pitch, narratives, one‑pagers, use cases, competitive context).
- Help sales teams articulate why Clay, why now, and why us vs alternatives.
- Ensure consistency in how Clay is positioned across the full enterprise buying committee.
- Use field marketing and community events to validate and reinforce the message.
- Support in‑person community events, executive dinners, and conferences in EMEA.
- Define event themes, talk tracks, and narratives rooted in product value.
- Decide who should be invited based on ICP fit and active opportunities.
- Capture qualitative feedback from the field to inform positioning and enablement.
- Close the feedback loop with Product and Marketing.
- Synthesize insights from sales calls, demos, objections, and wins/losses.
- Share EMEA‑specific learnings with Product Marketing and Product teams.
- Influence roadmap, packaging, and messaging with real buyer evidence.
- Refine Clay’s story based on what actually moves deals.
What You’ll Bring
- Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products, ideally in sales‑led or enterprise contexts.
- Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
- Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
- Hands‑on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
- Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one‑pagers, decks, and talk tracks that sales teams actually use.
- Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
- Comfort operating in ambiguity. You’ve thrived in early or fast‑moving environments where the scope isn’t fully defined, and ownership matters more than process.
- Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
Founding Marketer, EMEA employer: Clay Labs
Clay is an exceptional employer that fosters a vibrant and creative work culture, where employees are encouraged to explore their unique talents beyond traditional roles. With a strong focus on personal and professional growth, team members have access to world-class coaching and the opportunity to shape the marketing landscape in EMEA from the ground up. Joining Clay means being part of a dynamic community that values innovation and collaboration, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Marketer, EMEA
✨Tip Number 1
Get to know the company inside out! Research Clay's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of their unique culture.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Clay is present. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to articulate how your experience aligns with Clay’s needs, especially in translating complex product capabilities into compelling narratives for EMEA buyers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to Clay’s growth journey.
We think you need these skills to ace Founding Marketer, EMEA
Some tips for your application 🫡
Show Your Creativity:At Clay, we value creativity as a key driver of growth. When crafting your application, let your unique ideas shine through. Use engaging language and examples that demonstrate how you can bring fresh perspectives to our marketing efforts in EMEA.
Tailor Your Messaging:Make sure to adapt your application to reflect the specific needs and dynamics of the EMEA market. Highlight your understanding of local buyer behaviours and how you can translate Clay’s product capabilities into compelling narratives that resonate with them.
Be Hands-On:We’re looking for someone who’s ready to roll up their sleeves and get things done. In your application, share examples of how you've taken initiative in previous roles, whether it’s building marketing infrastructure or supporting sales teams directly.
Communicate Clearly:Strong written communication is crucial for this role. Ensure your application is well-structured and free of jargon. Craft your narrative in a way that showcases your ability to create clear, compelling messaging that sales teams can use effectively.
How to prepare for a job interview at Clay Labs
✨Know Your Audience
Before the interview, research Clay's mission and values. Understand how they approach growth as a creative practice. Tailor your responses to show how your experience aligns with their unique culture and the specific needs of EMEA enterprise buyers.
✨Showcase Your Hands-On Experience
Be ready to discuss your previous roles in product marketing, especially in B2B SaaS. Highlight specific examples where you’ve successfully defined positioning and messaging for complex products, and how you’ve supported sales teams in real deals.
✨Prepare for Real Conversations
Since this role involves pressure-testing messaging in live sales conversations, think of scenarios where you've adapted your approach based on feedback. Be prepared to share how you’ve iterated on messaging and what insights you gained from those experiences.
✨Communicate Clearly and Confidently
As a strong communicator, practice articulating your thoughts clearly. Prepare narratives, one-pagers, or even a mini-pitch that demonstrates your ability to translate complex product capabilities into compelling value propositions for executive buyers.
