About Claude & Co
At Claude & Co we are about more than clothes. We design with a lot of thought, a little playfulness, and most importantly with care. We make pieces that families feel good about choosing and love wearing. We create treasured and memorable clothing, in the best quality and always with something unique that feels unmistakably Claude & Co.
Ten years in, we are a fast-growing and ever-evolving independent brand with a passionate, hands-on and ambitious team. The next chapter is about bringing brand, product storytelling and ecommerce together into one coherent whole, with one plan and one person accountable for it.
We are looking for a Head of Marketing to lead it. Someone who sets clear direction, turns customer insight into action, and combines strong brand judgement with commercial instinct. Someone who wants to lead a talented team, bring out their best and turn great marketing into meaningful growth.
The Role
This is a pivotal role at the heart of Claude & Co. You will lead our marketing function, which brings together ecommerce, brand & creative, social and content production. You will report directly to Abi. She is a real creative with deep pride in the detail of every Claude & Co piece, and she sets the creative direction and sets the tone. This role exists to make that direction work in practice: leading the whole marketing discipline, and making sure communication between Abi, leadership and the marketing team works at its best in both directions. It's so much about trust within that process and that relationship together. We need someone who can bring clarity and run the function.
At its heart, this role is about getting the best out of people. You will manage a team of five, with scope for it to grow as the business does, and your job is to help each of them do their best work: setting clear direction, coaching, giving honest feedback and creating the structure they need to thrive. You will also manage upwards, bringing clear priorities and a point of view to leadership, and direct our paid media agency and freelance specialists.
You will set the pace and live the standards and values, be as at home in the numbers as in the creative, and bring calm and structure to a team that never stands still.
You will work hand in hand with our Head of Product: from range plan to launch, and shared accountability for product landing with its story.
You'll be responsible for:
Leading the team
- Bring out the best in your team and support them. Set clear accountabilities, coach and develop each person, be great at feedback and distilling feedback from above. Enjoying and thriving at the management of people is key.
Delivering the strategy
- Turn the company strategy into work that happens. Break big goals into clear quarterly priorities, set the rhythm for tracking progress and adapt quickly when the numbers or the market tell us to.
Website ownership
- Treat the website as our most important shop window. Own its performance, customer journey, merchandising and content, ensuring it delivers a best-in-class brand experience while driving conversion, retention and profitable growth.
Prioritisation
- Decide what matters most and communicate across brand, social, email, paid and the site, agree it with leadership and hold the line on the rest.
Managing upwards
- Keep Abi and the Senior Leadership Team aligned with clear plans, honest updates and early flags on what is and is not working. Fast reactions and communication matters.
One plan
- Own and set the marketing plan, including ecommerce, tied to our growth targets, with well-planned deliverables that follow through.
Commercial performance
- Comfortable in creation and management of budget, channel mix and return on spend, and read acquisition and retention as one picture. Enjoy process and structure to support the team in their best work, and to find rhythm.
Brand and conversion
- Hold the brand standard across every channel, working closely with Abi, so what looks like Claude & Co also performs and is measurable.
Partners
- Direct our paid media agency and freelancers with clear briefs and support.
About You
- You are commercially sharp and brand literate, great at feedback and someone who enjoys managing people. You are at ease with creative people and confident bringing structure and accountability to an entrepreneurial environment.
Essential Experience & Skills
- Previous experience working in ecommerce, with a clear understanding of conversion, the customer journey and online trading.
- Retail experience, so you understand how customers shop and what makes them buy.
- Proven experience leading and developing a team, with significant marketing experience across budgets and agencies.
- A record across both brand and performance.
- Comfortable with numbers, budget and trade-offs, and fluent enough in performance data to direct specialists.
- A strong communicator, confident working closely with founders or creative directors and pushing back to protect good work.
- Experience in a fast-paced small or growing brand.
- Experience in fashion, childrenswear or premium lifestyle.
- At home with Shopify and Klaviyo, Monday.com or similar - and have a few more tools up your sleeve.
Personal Attributes
Our five values drive our decisions. In this role they look like this
- You love our product and tell its story well. Every campaign, page and post starts with the piece and why it earns its place.
- You set a high standard across every channel and build the process that holds it, so what looks like Claude & Co also performs.
- You do the planning nobody sees, so launches land and the customer only feels the ease. It is gritty and fast here, and we are constantly moving, so you find the space to create structure within the pace and bring the team with you.
- You ask why, and let the customer and the numbers inform the answer. Quick to think and quick to react, but confident asking the hard questions first.
- Confident, collaborative and easy to work with. Highly organised, with follow-through you can count on, and calm when the pace picks up.
WHAT WE CAN OFFER
- A chance to be part of a fast-growing, independent brand that values creativity, collaboration and care.
- A senior seat with real influence on where the brand goes next.
- Salary £60-70k depending on experience.
- Based at Claude HQ in Mountsorrel.
- 33 days annual leave including bank holidays.
- 50% off Claude & Co.
The Claude Way
We are honest and empathetic. We trust our intuition and each other. We bring courage and authenticity to everything we do with a good dose of fun. We are ambitious and passionate and always looking for ways to make things better. We stay kind and collaborative. We do not blame. We learn. We care about the details, go the extra mile, and are not afraid to take the road less travelled.
If that sounds like your vibe you will fit right in.
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