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- Tasks: Lead a team to drive growth through innovative experimentation and data-driven strategies.
- Company: Join Playlist, a diverse and inclusive tech company focused on impactful digital experiences.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact by transforming insights into winning strategies in a dynamic environment.
- Qualifications: 5+ years in CRO or digital analytics, with strong leadership and project management skills.
- Other info: Embrace a culture of innovation and continuous improvement while celebrating team successes.
The predicted salary is between 36000 - 60000 £ per year.
Playlist is hiring for a CRO Developer Lead role. You’ll lead a team of CRO Developers focused on unlocking growth through experimentation. This role emphasizes analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties.
Responsibilities
- Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences
- Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies
- Collaborate with marketing, product, engineering, and regional teams to align testing with business goals
- Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike
- Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices
- Guide the implementation of winning variants into CMS platforms like WordPress or Contentful
- Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses
- Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive
Experience You Bring
- 5+ years working in CRO, digital analytics, or web performance roles
- 2+ years leading teams, ideally within a testing or analytics function
- Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset
- Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action
- Comfortable navigating CMS platforms to integrate winning experiences
- Skilled at distilling data into clear, compelling narratives that drive decisions
- Strong project management instincts with the ability to rally cross-functional teams
- A passion for continuous improvement, curiosity, and evidence-based thinking
Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you. Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
Manager, CRO employer: ClassPass
Contact Detail:
ClassPass Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, CRO
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Manager, CRO role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your hands dirty with some real-world projects. Whether it's running your own A/B tests or volunteering for a local business, showcasing your practical experience can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current CRO strategies. Bring insights and suggestions to the table that show you’re not just a fit for the role, but that you’re genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our team and make an impact.
We think you need these skills to ace Manager, CRO
Some tips for your application 🫡
Show Your Passion for CRO: When writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see how your experience aligns with our mission of unlocking growth through experimentation.
Be Data-Driven: Since this role is all about analytics and insights, make sure to highlight your data-driven mindset. Share specific examples of how you've transformed performance metrics into actionable strategies in your previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that match the job description. We love seeing candidates who take the extra step to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ClassPass
✨Know Your Metrics
Before the interview, brush up on key performance metrics relevant to CRO. Be ready to discuss how you've transformed data into actionable insights in your previous roles. This will show that you can lead with data and understand the importance of analytics in driving growth.
✨Showcase Your Leadership Style
Since this role involves leading a team, think about your leadership approach. Prepare examples of how you've inspired and developed teams in the past. Highlight any experiences where you created an environment for innovation and experimentation, as this aligns perfectly with what they’re looking for.
✨Prepare for Cross-Functional Collaboration
This position requires collaboration with various teams. Think of specific instances where you successfully worked with marketing, product, or engineering teams. Be ready to discuss how you aligned testing strategies with business goals and how you communicated complex findings to both technical and non-technical stakeholders.
✨Emphasise Continuous Improvement
Demonstrate your passion for continuous improvement by sharing examples of how you've learned from past experiments, whether they were successful or not. Discuss how you celebrate wins and apply lessons from losses to future tests, showcasing your evidence-based thinking.
