At a Glance
- Tasks: Drive employee engagement through innovative lifecycle marketing campaigns and data analysis.
- Company: Join Playlist, a leader in connecting people with inspiring fitness and wellness experiences.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for personal growth.
- Other info: Be part of a vibrant team dedicated to reshaping wellness in communities worldwide.
- Why this job: Make a real impact by helping employees lead healthier, more balanced lives.
- Qualifications: Experience in marketing, data analysis, and campaign management is essential.
The predicted salary is between 40000 - 50000 £ per year.
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions.
As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees—driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail.
What You’ll Do
- Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas.
- Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth.
- Build lifecycle campaigns in Braze end-to-end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail.
- Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign.
- Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders.
Lifecycle Marketing Manager- Fixed Term [12 Months] in London employer: ClassPass
At Playlist, we pride ourselves on being an exceptional employer that champions a vibrant work culture focused on wellness and personal growth. Our commitment to employee development is reflected in our dynamic environment where creativity thrives, and every team member is empowered to make a meaningful impact. With the opportunity to work alongside industry leaders in fitness and wellness, you'll enjoy a supportive atmosphere that values collaboration and innovation, all while contributing to healthier communities worldwide.
