Business Development Manager, Brand Partnership (Contract) in London
Business Development Manager, Brand Partnership (Contract)

Business Development Manager, Brand Partnership (Contract) in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Identify and secure brand partnerships to drive growth and reach new audiences.
  • Company: Join Playlist, a leader in connecting people with inspiring fitness and wellness experiences.
  • Benefits: Flexible work environment, competitive pay, and opportunities for personal growth.
  • Why this job: Make self-care accessible while building meaningful relationships with top brands.
  • Qualifications: 3-5 years in sales or partnerships, strong communication skills, and a passion for wellness.
  • Other info: Diverse and inclusive workplace that values unique perspectives.

The predicted salary is between 36000 - 60000 ÂŁ per year.

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real‐world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self‐care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

ClassPass is on a mission to make self‐care more accessible—and we partner with like‐minded brands to help us do just that. As our Business Development Manager, Brand Partnerships, you'll identify and secure strategic partners who can offer ClassPass trials to their customers, helping us reach new audiences and drive growth through high‐impact collaborations. This is a mid‐level, inbound and outbound business development role for someone who's equal parts strategic thinker and persuasive closer that can unlock growth and rapid scale.

Responsibilities

  • Prospect, pitch, and close new brand partnerships across industries including retail, wellness, lifestyle, food & beverage, travel, and tech
  • Own the full sales cycle from outreach to negotiation to contract signature
  • Ideate custom partnership activations, working closely with Legal and marketing counterparts to scope and execute
  • Analyze and report on performance by pulling data and presenting insights on direct campaign results including acquisition, CAC, and LTV, as well as indirect impact like brand awareness and consideration
  • Track performance metrics and forecast growth, building monthly projections, monitoring trends, and flagging opportunities or risks tied to acquisition and conversion goals
  • Represent ClassPass externally, building relationships with potential partners that lead to scalable growth

Experience You Bring

  • 3–5 years of experience in sales, partnerships, or business development with brand, agency, or tech background preferred
  • Strong communication skills with the ability to confidently present to senior‐level decision makers
  • Strategic and creative thinking that allows you to tailor partnership opportunities to meet both brand and business goals
  • Self‐starter mindset who thrives in a fast‐moving, target‐driven environment
  • Experience using CRM tools like Salesforce to track outreach, opportunities, and results
  • Comfort pulling and analyzing data, with Tableau and Snowflake experience as a plus, using insights to influence strategy
  • Genuine passion for wellness, partnerships, and building relationships that last

Why Work With Us

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Equal Opportunity Employer

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Business Development Manager, Brand Partnership (Contract) in London employer: ClassPass

At Playlist, we pride ourselves on fostering a vibrant work culture that champions diversity and encourages personal growth. As a Business Development Manager in Brand Partnerships, you'll be part of a dynamic team dedicated to reshaping the wellness landscape, with opportunities for meaningful collaboration and innovation. Our commitment to intentional living not only enhances our employees' professional journeys but also empowers them to make a positive impact in communities worldwide.
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Contact Detail:

ClassPass Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Manager, Brand Partnership (Contract) in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections you make, the better your chances of landing that dream job.

✨Tip Number 2

Be ready to pitch yourself! When you meet someone who could help you land a job, have your elevator pitch down. Keep it short, sweet, and focused on what makes you the perfect fit for roles like the Business Development Manager at ClassPass.

✨Tip Number 3

Follow up after meetings or networking events. A quick thank-you email can go a long way. It shows you're genuinely interested and keeps you on their radar. Plus, it’s a great opportunity to remind them why you’d be a fantastic addition to their team.

✨Tip Number 4

Don’t forget to apply through our website! We’re always looking for passionate individuals who want to make a difference. Even if you think you might not tick every box, we want to hear from you. Your unique perspective could be just what we need!

We think you need these skills to ace Business Development Manager, Brand Partnership (Contract) in London

Business Development
Sales Cycle Management
Strategic Thinking
Persuasive Communication
Partnership Development
Data Analysis
CRM Tools (Salesforce)
Performance Metrics Tracking
Negotiation Skills
Creative Ideation
Relationship Building
Market Analysis
Target-Driven Mindset
Presentation Skills
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Show Your Passion: Let us see your enthusiasm for wellness and partnerships shine through in your application. Share personal experiences or insights that connect you to our mission at ClassPass, as this will help us understand why you're the right fit.

Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in business development and brand partnerships. We want to see how your skills align with our goals, so don’t be shy about showcasing your achievements!

Be Data-Driven: Since we love numbers, include any metrics or data that demonstrate your success in previous roles. Whether it’s acquisition rates or growth percentages, showing us your analytical side can really make your application stand out.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—just what we like to see!

How to prepare for a job interview at ClassPass

✨Know Your Brands

Before the interview, dive deep into the brands that ClassPass partners with. Understand their values, target audiences, and how they align with ClassPass's mission. This will not only show your enthusiasm but also help you tailor your responses to demonstrate how you can create impactful partnerships.

✨Showcase Your Sales Skills

Prepare to discuss specific examples from your past experiences where you've successfully closed deals or secured partnerships. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting your strategic thinking and persuasive abilities.

✨Data is Key

Since the role involves analysing performance metrics, be ready to talk about your experience with data analysis tools like Salesforce, Tableau, or Snowflake. Bring examples of how you've used data to influence strategy and drive growth in previous roles.

✨Be a Self-Starter

ClassPass is looking for someone who thrives in a fast-paced environment. Share instances where you've taken initiative or led projects independently. This will demonstrate your self-starter mindset and ability to adapt quickly to changing circumstances.

Business Development Manager, Brand Partnership (Contract) in London
ClassPass
Location: London
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  • Business Development Manager, Brand Partnership (Contract) in London

    London
    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • C

    ClassPass

    201-500
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