At a Glance
- Tasks: Drive employee engagement through innovative lifecycle marketing campaigns and data analysis.
- Company: Join Playlist, a leader in connecting people with inspiring fitness and wellness experiences.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams in a dynamic environment focused on meaningful connections.
- Why this job: Make a real impact by transforming company perks into everyday habits for employees.
- Qualifications: 3+ years in lifecycle marketing with hands-on experience in campaign management.
The predicted salary is between 40000 - 50000 £ per year.
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail.
What You'll Do
- Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas.
- Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth.
- Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail.
- Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign.
- Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders.
- Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle.
- Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows.
Experience You Bring
- 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles.
- Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail.
- A track record of driving activation, sign-up, or conversion metrics with measurable business impact.
- Strong experience using Excel and SQL to uncover and communicate insights.
- Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale.
- Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it.
- Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus.
- Skilled at juggling multiple campaigns and priorities with minimal oversight.
- Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing.
- Experience with tools like Asana or Notion is a plus.
Lifecycle Marketing Manager- Fixed Term [12 Months] employer: ClassPass
At Playlist, we pride ourselves on fostering a vibrant work culture that champions personal growth and meaningful connections. As a Lifecycle Marketing Manager, you'll be part of a dynamic team dedicated to reshaping wellness experiences, with access to professional development opportunities and a supportive environment that values innovation and collaboration. Join us in our mission to inspire healthier lifestyles while enjoying the unique advantage of working in a company that prioritises intentional living and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager- Fixed Term [12 Months]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your lifecycle marketing projects and successes. This gives you a chance to showcase your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to lifecycle marketing. Think about how you can demonstrate your data-driven approach and attention to detail—key traits for this role!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission to create meaningful connections in fitness and wellness.
We think you need these skills to ace Lifecycle Marketing Manager- Fixed Term [12 Months]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Lifecycle Marketing Manager role. Highlight your experience in lifecycle marketing and data-driven roles, and show us how your skills align with what we're looking for.
Show Off Your Data Skills:Since this role involves diving into data, don’t shy away from showcasing your analytical skills. Mention specific tools like Excel and SQL that you've used to uncover insights and drive results in your previous roles.
Be Clear and Concise:When writing your application, keep it clear and to the point. We love a well-structured application that gets straight to the heart of your achievements and how they relate to the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at ClassPass
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be ready to discuss how you've used data to drive marketing decisions in the past, especially in lifecycle marketing. Familiarise yourself with key metrics like open rates and conversion rates, as these will likely come up.
✨Master Braze
Since you'll be building campaigns in Braze, it’s crucial to demonstrate your hands-on expertise. Prepare to talk about specific campaigns you've created, the segments you built, and how you ensured quality assurance. If possible, bring examples of your work to showcase your meticulous attention to detail.
✨A/B Testing Know-How
Be ready to discuss your experience with A/B and multivariate testing. Think of examples where your tests led to significant improvements in engagement or conversion rates. This shows that you not only understand the theory but can also apply it effectively.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be prepared to share examples of how you've aligned marketing priorities with other departments like Product and Account Management. This will show that you can communicate clearly and work collaboratively to achieve common goals.
