At a Glance
- Tasks: Lead a team to drive growth through data-driven A/B testing and experimentation.
- Company: Join a leading fitness and wellness platform in the UK.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on transforming wellness.
- Why this job: Make a real impact on community health while shaping innovative strategies.
- Qualifications: 5+ years in CRO or digital analytics with a passion for improvement.
A fitness and wellness platform in the United Kingdom seeks a skilled CRO Lead to guide a team in driving growth through data-driven experimentation. This role will focus on developing and executing high-impact A/B tests, collaborating with cross-functional teams, and transforming insights into actionable strategies. Candidates should have over 5 years of experience in CRO or digital analytics and a passion for continuous improvement. Join us in shaping a healthier future for communities worldwide. #J-18808-Ljbffr
Head of CRO & Growth Experimentation employer: ClassPass
At Playlist, we pride ourselves on being an exceptional employer that fosters a vibrant work culture focused on meaningful connections and personal growth. As a Field Account Executive in Edinburgh, you'll enjoy the benefits of working within a dynamic team dedicated to reshaping the fitness and wellness landscape, while also having access to professional development opportunities and a supportive environment that encourages innovation and collaboration. Join us in our mission to empower individuals and businesses alike, all while enjoying the unique charm and community spirit of Edinburgh.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRO & Growth Experimentation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ClassPass and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ClassPass are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ClassPass on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ClassPass. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRO & Growth Experimentation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ClassPass. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ClassPass:Show us that you’ve done your homework! In your application, briefly mention what you admire about ClassPass’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ClassPass
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ClassPass will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ClassPass, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
