At a Glance
- Tasks: Lead a team to unlock growth through experimentation and data-driven strategies.
- Company: Join Playlist, a platform connecting people with inspiring fitness and wellness experiences.
- Benefits: Diverse workplace, opportunities for growth, and a chance to make a real impact.
- Other info: We value diversity and encourage all backgrounds to apply!
- Why this job: Shape healthier communities while driving innovation in digital experiences.
- Qualifications: 5+ years in CRO, strong leadership skills, and a passion for data-driven decision making.
The predicted salary is between 28800 - 48000 £ per year.
At Playlist, life’s richest moments happen when people step away from screens to move, connect, explore, and play. We’re building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
The Role You’ll Play
- You’ll lead a team of CRO focused on unlocking growth through experimentation.
- This role is less about coding, and more about leveraging analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties.
- Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences.
- Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies.
- Collaborate with marketing, product, engineering, and regional teams to align testing with business goals.
- Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike.
- Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices.
- Guide the implementation of winning variants into CMS platforms like WordPress or Contentful.
- Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses.
- Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive.
Experience You Bring
- 5+ years working in CRO, digital analytics, or web performance roles.
- 2+ years leading teams, ideally within a testing or analytics function.
- Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset.
- Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action.
- Comfortable navigating CMS platforms to integrate winning experiences.
- Skilled at distilling data into clear, compelling narratives that drive decisions.
- Strong project management instincts with the ability to rally cross-functional teams.
- A passion for continuous improvement, curiosity, and evidence-based thinking.
Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
Conversion Rate Optimization (CRO), Manager employer: ClassPass
At Playlist, we pride ourselves on fostering a vibrant work culture that prioritises employee well-being and growth. As a Growth/Lifecycle Marketing Manager, you'll be part of a dynamic team dedicated to reshaping how people connect with fitness and wellness experiences, all while enjoying the benefits of a supportive environment that encourages innovation and collaboration. With opportunities for professional development and a commitment to meaningful work, Playlist is an exceptional employer for those looking to make a positive impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimization (CRO), Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ClassPass and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ClassPass are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ClassPass on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ClassPass. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conversion Rate Optimization (CRO), Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ClassPass. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ClassPass:Show us that you’ve done your homework! In your application, briefly mention what you admire about ClassPass’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ClassPass
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ClassPass will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ClassPass, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
