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For Companies At a Glance
- Tasks: Lead a team to unlock growth through experimentation and data-driven strategies.
- Company: Join Playlist, a platform connecting people with inspiring fitness and wellness experiences.
- Benefits: Diverse workplace, opportunities for growth, and a chance to make a real impact.
- Why this job: Shape healthier communities while driving innovation in digital experiences.
- Qualifications: 5+ years in CRO, strong leadership skills, and a passion for data-driven decision making.
- Other info: We value diversity and encourage all backgrounds to apply!
The predicted salary is between 28800 - 48000 £ per year.
At Playlist, life’s richest moments happen when people step away from screens to move, connect, explore, and play. We’re building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
The Role You’ll Play
- You’ll lead a team of CRO focused on unlocking growth through experimentation.
- This role is less about coding, and more about leveraging analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties.
- Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences.
- Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies.
- Collaborate with marketing, product, engineering, and regional teams to align testing with business goals.
- Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike.
- Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices.
- Guide the implementation of winning variants into CMS platforms like WordPress or Contentful.
- Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses.
- Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive.
Experience You Bring
- 5+ years working in CRO, digital analytics, or web performance roles.
- 2+ years leading teams, ideally within a testing or analytics function.
- Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset.
- Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action.
- Comfortable navigating CMS platforms to integrate winning experiences.
- Skilled at distilling data into clear, compelling narratives that drive decisions.
- Strong project management instincts with the ability to rally cross-functional teams.
- A passion for continuous improvement, curiosity, and evidence-based thinking.
Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
Conversion Rate Optimization (CRO), Manager employer: ClassPass
Contact Detail:
ClassPass Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimization (CRO), Manager
✨Tip Number 1
Get to know the company inside out! Research Playlist's mission and values, and think about how your experience in CRO aligns with their goals. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Playlist might be present. Building relationships can give you insider info and potentially a referral, which can really boost your chances.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've used data to drive decisions and lead teams. Make it relatable and engaging—remember, they want to see your passion for CRO and innovation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and serious about joining the team at Playlist. So, hit that apply button and let’s get started!
We think you need these skills to ace Conversion Rate Optimization (CRO), Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to share your passion for CRO and how it aligns with our mission at Playlist.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in CRO and analytics. Show us how your skills can help us unlock growth and create meaningful connections!
Showcase Your Achievements: Don’t just list your responsibilities; tell us about your successes! Use specific examples of how you've driven results through A/B testing or data analysis to demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at ClassPass
✨Know Your Metrics
Before the interview, brush up on key performance metrics relevant to Conversion Rate Optimisation. Be ready to discuss how you've used data to drive decisions in past roles. This shows you understand the importance of analytics in shaping strategies.
✨Showcase Your Leadership Skills
Since this role involves leading a team, prepare examples that highlight your leadership style. Think about times when you inspired your team or navigated challenges. This will demonstrate your ability to foster innovation and growth within a team.
✨Familiarise Yourself with A/B Testing
Get comfortable discussing A/B testing methodologies and share specific examples of tests you've conducted. Be prepared to explain how you prioritised tests and what impact they had on business goals, as this is crucial for the role.
✨Communicate Clearly
Practice distilling complex data into simple narratives. During the interview, aim to communicate your insights clearly, making them accessible to both technical and non-technical stakeholders. This skill is vital for ensuring everyone understands the findings and their implications.