At a Glance
- Tasks: Lead global marketing strategies to attract employers for ClassPass benefits.
- Company: Join Playlist, a leader in fitness and wellness experiences.
- Benefits: Enjoy remote work, generous time off, and comprehensive health packages.
- Other info: Diverse and inclusive workplace with growth opportunities.
- Why this job: Shape healthier communities while driving impactful marketing campaigns.
- Qualifications: Experience in digital marketing and data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
At Playlist, life’s richest moments happen when people step away from screens to move, connect, explore, and play. We’re building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
The Role You’ll Play
On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Acquisition Marketing Manager for our Corporate business, you’ll lead the global strategy to attract employers and organizations to offer ClassPass as an employee benefit. You’ll build campaigns that connect, inspire, and convert - helping more people discover movement and wellness through their workplace.
Responsibilities
- Lead the global acquisition strategy and roadmap to generate high-quality B2B leads for ClassPass Corporate.
- Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance.
- Use ABM (Account-Based Marketing) techniques to reach and engage high-value prospects with personalized content and experiences.
- Develop and refine nurture journeys that move prospects from curiosity to conversion.
- Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs.
- Forecast and manage budgets, analyse performance data, and make informed recommendations to maximize ROI.
- Champion experimentation, testing, and iteration to unlock new growth opportunities.
- Stay ahead of trends in performance marketing and emerging technologies to keep ClassPass at the forefront of digital innovation.
Experience You Bring
- Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook.
- Deep experience managing budgets and exceeding lead-generation and acquisition targets.
- Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS.
- Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement.
- Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
- Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.
- Strategic thinker with the ability to translate data into insights and insights into action.
- Collaborative, curious, and energized by driving impact across teams in a fast-moving environment.
What’s in it for you?
We’re committed to supporting you both inside and outside of work, offering a comprehensive benefits package that prioritises your health, wellbeing, and future.
- Fully Remote Position.
- Time Off: Generous paid time off, plus company-wide monthly wellness days to recharge.
- Health and Wellness
- Private Health Insurance (AXA)
- Dental Insurance (BUPA)
- Monthly Wellness Stipend (Benepass)
- Calm Subscription
- Discounted ClassPass Plan
- Spring Health Mental Health Support
- Financial and Future
- Royal London Pension Scheme: Up to 6% employer match
- Life, Income & Critical Illness Insurance
- Carrot Fertility Benefits: Support for family planning with available funds
- Additional Perks
- BenefitsHub Platform: Access to a wide range of exclusive discounts.
- Bonusly Reward Recognition
- Cycle-to-Work Scheme
- Eye Test Vouchers
Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes. Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.
Acquisition Marketing Manager employer: ClassPass
At Playlist, we pride ourselves on fostering a vibrant work culture that prioritises employee well-being and growth. As a Growth/Lifecycle Marketing Manager, you'll be part of a dynamic team dedicated to reshaping how people connect with fitness and wellness experiences, all while enjoying the benefits of a supportive environment that encourages innovation and collaboration. With opportunities for professional development and a commitment to meaningful work, Playlist is an exceptional employer for those looking to make a positive impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Acquisition Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ClassPass and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ClassPass are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ClassPass on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ClassPass. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Acquisition Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ClassPass. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ClassPass:Show us that you’ve done your homework! In your application, briefly mention what you admire about ClassPass’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ClassPass
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ClassPass will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ClassPass, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
