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For Companies At a Glance
- Tasks: Manage digital marketing for two hotel brands, focusing on CRM, social media, and website content.
- Company: Join a thriving hotel group in the stunning Lake District, known for exceptional guest experiences.
- Benefits: Enjoy tips, extra holiday days, discounted stays, and access to training courses.
- Why this job: Be part of a creative team, enhance your skills, and make a real impact on brand visibility.
- Qualifications: Experience in digital marketing, strong writing skills, and knowledge of email and CRM platforms required.
- Other info: This hybrid role offers flexibility between Newby Bridge and Ambleside.
The predicted salary is between 28800 - 43200 £ per year.
About Us
Well-established and thriving hotel group, in the heart of the Lake District, renowned for delivering exceptional guest experiences in one of the UK’s most beautiful regions. As we continue to grow, we are looking for a creative and driven Digital Marketing Executive to join our team and help elevate our online presence and customer engagement.
Role Overview
As the Digital Marketing Executive, you will take ownership of all digital marketing activity across our two hotel brands. From managing CRM campaigns to maintaining our websites and leading our social media strategy, you will play a key role in driving direct bookings, guest retention, and brand visibility. This will be a hybrid role based between Newby Bridge and Ambleside.
Key Responsibilities
Email Marketing & CRM Management
- Plan, create, and execute email marketing campaigns to drive engagement and bookings.
- Manage and maintain the CRM database, ensuring accurate segmentation and GDPR compliance.
- Analyse campaign performance and provide actionable insights.
Social Media Management
- Develop and implement a social media calendar across multiple platforms (Instagram, Facebook, TikTok, etc.).
- Create compelling content (visual and written) tailored to our audiences.
- Monitor performance and engagement, responding to messages and comments in a timely manner.
Website Maintenance & Content Management
- Keep both hotel websites up-to-date with new offers, blog content, and events.
- Ensure websites are optimised for SEO and user experience.
- Liaise with third-party developers or platforms as needed for website improvements.
Analytics & Reporting
- Track digital campaign performance using tools such as Google Analytics and Meta Business Suite.
- Produce monthly reports on KPIs, offering recommendations for improvement.
- Respond to online Reviews
Requirements
- Proven experience in a similar digital marketing role.
- Strong knowledge of email marketing platforms (e.g. Mailchimp, Dotdigital, or similar).
- Experience using and managing CRM systems.
- Confident in using CMS platforms such as WordPress.
- Hands-on experience with social media marketing and content creation.
- Strong writing and communication skills.
- Basic understanding of SEO and website analytics.
- Ability to manage multiple projects and work independently.
Desirable
- Hospitality or tourism marketing experience.
- Graphic design or video editing skills (e.g. Canva, Adobe Suite).
- Photography/videography experience
What We Offer
- Share of monthly tips (circa £1 per hour worked)
- Extra Holiday Days for each years service (max 33 days)
- Employee Assistance Programme – Hospitality Action
- Discounted Bed & Breakfast stays at hotels within the group (£25 per night)
- Discounted F&B (Food 35% & Beverage 50% – when eating) when staying at a Classic Lodges Hotel
- Access to training course and apprenticeships
- Annual Long Service, Employee of the Quarter & Special Awards
- Annual Long Service Dinner (for those with 5+ years service)
- Group Annual Awards Dinner, Harrogate
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Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel employer: Classic Lodges Limited
Contact Detail:
Classic Lodges Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel
✨Tip Number 1
Familiarise yourself with the hotel group's online presence. Check out their websites and social media channels to understand their branding and messaging. This will help you tailor your approach and demonstrate your knowledge during any interviews.
✨Tip Number 2
Showcase your creativity by preparing a mock digital marketing campaign for one of their hotels. This could include ideas for social media posts, email marketing content, or website improvements. Presenting this during an interview can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the hospitality and digital marketing sectors. Attend industry events or join relevant online groups to connect with people who might have insights about the company or the role. Personal connections can often lead to job opportunities.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially within the hospitality industry. Being knowledgeable about current strategies and tools will not only boost your confidence but also show the hiring team that you're proactive and passionate about the field.
We think you need these skills to ace Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in email marketing, social media management, and website maintenance. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Skills: Include examples of your work, such as links to social media campaigns you've managed or websites you've optimised. If you have experience with graphic design or video editing, mention this as it is desirable for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Classic Lodges Limited
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with email marketing platforms and CRM systems. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved.
✨Demonstrate Your Creativity
As a Digital Marketing Executive, creativity is key. Bring examples of your previous work, such as social media posts or content you've created, to showcase your ability to engage audiences effectively.
✨Know the Company and Its Audience
Research The Lakeside Hotel and Spa and understand their target audience. Be ready to discuss how you would tailor digital marketing strategies to enhance guest experiences and drive bookings.
✨Prepare for Technical Questions
Expect questions about SEO, website analytics, and CMS platforms like WordPress. Brush up on these topics and be ready to explain how you would apply this knowledge in the role.
