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For Companies At a Glance
- Tasks: Drive new business growth and nurture client relationships in the education sector.
- Company: Join a mission-led organisation focused on education and technology.
- Benefits: Competitive salary, performance bonuses, flexible working, and career progression.
- Why this job: Shape sales strategy and make a real impact in education and public sectors.
- Qualifications: Experience in B2B sales and strong relationship-building skills required.
- Other info: Enjoy autonomy and influence in a growing organisation with a commitment to safeguarding.
The predicted salary is between 28000 - 32000 £ per year.
Education Sales Manager
Bedford, Bedfordshire, UK
Salary: £35,000 - £40,000 + performance-related commission/bonus
Reporting to: Managing Director
Full time / Permanent
The Role
The Sales Manager will be responsible for driving new business growth while nurturing and expanding existing client relationships. This is a hands-on, consultative sales role, ideal for someone who enjoys building long-term partnerships rather than transactional selling.
You will play a key role in shaping our sales strategy, developing pipelines across education and public-sector markets, and representing us to senior stakeholders including colleges, universities, employers, local authorities, and government-funded bodies.
Key Responsibilities
- Develop and deliver a sales strategy aligned to our growth objectives
- Identify, pursue, and secure new business opportunities across education, training, and public-sector markets
- Build and manage a strong pipeline of leads, partnerships, and contracts
- Lead sales conversations with senior decision-makers (e.g. Heads of Department, Directors, Procurement leads)
- Manage and grow existing client relationships to maximise retention and repeat business
- Support bids, tenders, and funding-related opportunities where required
- Accurately forecast sales activity and performance using CRM systems
- Collaborate closely with delivery, curriculum, and leadership teams to ensure proposals are viable and high quality
- Represent us at events, meetings, and networking opportunities
Person Specification
Essential
- Proven experience in B2B sales, business development, or sales management
- Experience selling services or solutions (rather than purely product-based sales)
- Strong track record of building relationships and closing deals
- Excellent communication and negotiation skills
- Comfortable working autonomously in a growing organisation
- Strong organisational skills and pipeline management capability
Desirable
- Experience within education, training, EdTech, apprenticeships, or professional learning
- Knowledge of public-sector or government-funded contracts
- Experience working with CRM systems (e.g. HubSpot, Salesforce, Keap)
- Background in construction, the built environment, or STEM-related sectors
- Experience contributing to bids or tender processes
What We Offer
- Opportunity to play a key role in a growing, mission-led organisation
- High level of autonomy and influence over sales strategy
- Competitive salary with performance-related commission/bonus
- Flexible working arrangements
- Opportunity to work at the intersection of education, technology, and industry
- Potential for progression as the organisation grows
We are dedicated to safeguarding and promoting the welfare of children and expect all staff to share this commitment. You will have a safeguarding responsibility if appointed. The successful candidate will be subject to enhanced clearance through the Disclosure and Barring Service and employment will be subject to references. This post is not exempt from the Rehabilitation of Offenders Act 1974.
To apply for this opportunity your detailed CV to Clarus Education now to be considered. We will be contacting those shortlisted within 48 hours of an application.
Please see our website page headed ‘About’ and scroll to the bottom to see our ‘Privacy Notice’ for an explanation about how we use information we collect about you.
Apprenticeship Sales Manager in Bedford employer: Clarus Education
Contact Detail:
Clarus Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Apprenticeship Sales Manager in Bedford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education and public-sector markets. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships is key to landing that Apprenticeship Sales Manager role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with decision-makers, make sure to highlight your experience in B2B sales and your understanding of the education sector. Share success stories that demonstrate how you've built long-term partnerships and closed deals.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-timed email can open doors you didn’t even know existed!
✨Tip Number 4
Utilise our website! Apply directly through our site to ensure your application gets the attention it deserves. Plus, it shows you're genuinely interested in joining our mission-led organisation. We can’t wait to see what you bring to the table!
We think you need these skills to ace Apprenticeship Sales Manager in Bedford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Apprenticeship Sales Manager. Highlight your B2B sales experience and any relevant achievements that showcase your ability to build relationships and close deals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about education and how your skills align with our mission at StudySmarter. Keep it engaging and personal.
Showcase Your Communication Skills: Since this role involves leading conversations with senior decision-makers, make sure your written application reflects your excellent communication skills. Be clear, concise, and professional in your writing.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Clarus Education
✨Know Your Sales Strategy
Before the interview, take some time to understand the company's sales strategy and how it aligns with their growth objectives. Be ready to discuss your own ideas on developing a sales strategy, especially in the education and public-sector markets.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built long-term partnerships in previous roles. Highlight your communication and negotiation skills, as these are crucial for managing client relationships and closing deals.
✨Familiarise Yourself with CRM Systems
Since the role involves using CRM systems like HubSpot or Salesforce, brush up on your knowledge of these tools. Be prepared to discuss how you've used CRM systems in the past to manage pipelines and forecast sales activity.
✨Research the Education Sector
Make sure you have a good understanding of the education sector, particularly around apprenticeships and government-funded contracts. This will not only show your interest but also help you engage in meaningful conversations during the interview.
