Visual Merchandising Marketing Executive

Location: Field Based

Job Overview:

This role is responsible for delivering best‑in‑class Visual Merchandising (VM) standards across UK and ROI retail stores through effective planning, execution, and communication of VM direction. Working closely with cross‑functional HQ teams and RM/District/Store Management, the role ensures a clear and consistent representation of the Clarks brand, driving commercial performance and elevating consumer experience.

Reporting directly to the Senior VM Manager, the role is accountable for creating all UK/ROI VM guidelines and briefs, aligned to regional objectives set by the Senior VM Marketing Manager UK/ROI, Marketing, and the Head of Retail. The position supports both strategic planning and hands‑on delivery of high‑quality VM standards, ensuring consumer experience, segmentation, and integrated marketing communications are maximised across the physical retail estate.

This is a field‑based regional role, with an expectation of spending a minimum of three days per week in stores across the UK, ROI, and EMEA.

Responsibilities:

• Act as the voice of the regions by understanding operational needs and providing feedback to the VM Marketing Manager/Senior VM Manager on partner requirements.
• Ensure all stores comply with Clarks’ VM standards and guidelines, delivering a consistent and premium brand shopping experience.
• Provide stakeholders with engaging tools and content—delivered via face‑to‑face sessions and pre‑recorded materials—to educate and inspire store teams on brand, product, and VM standards.
• Ensure windows and in‑store activations are executed to an exceptional standard, including footwear positioning, lighting, cleanliness, technology usage, and price communication where applicable.
• Upskill the RM/DM population on VM execution and capability building.
• Collaborate with the broader regional Marketing team to ensure flawless execution of marketing activity, aligned with campaign commitments and category priorities—including clear Shop‑In‑Shop VM plans.
• Develop and deliver inspiring seasonal campaign guidelines and monthly VM updates across channels, aligned to the global VM plan.
• Maintain and apply VM standards consistently, ensuring effective use and placement of in‑store communication tools.
• Conduct a minimum of three days per week in stores, completing structured store walks, delivering feedback, driving standards, and supporting retail teams with action plans to maintain layouts and VM execution.
• Submit monthly VM compliance reports, including photography uploads, feedback from wholesale partners, and actionable insights to improve standards through coaching, development, and performance management.
• Conduct monthly competitor reviews of the high street, sharing insights and opportunities with the Channel Marketing team to support own‑bought strategies and drive footfall and sales.
• Partner with extended marketing teams to brief Retail POS requirements to central BU teams, ensuring consistent execution across all installations.
• Plan, Lead and execute new fixtures/initiatives for stores across UK/EMEA.

Qualifications:

• Strong knowledge of current VM trends and marketing best practice.
• Passionate about product, brand, and retail, with an awareness of emerging industry trends.
• Ability to work autonomously and manage multiple priorities in a fast‑paced, collaborative environment.
• Excellent organisational and time‑management skills, with a strong creative eye and appreciation for aesthetics.
• Effective communication skills, able to drive clarity, influence partners and stakeholders, and ensure alignment.
• Proven ability to work independently, adapt quickly, and problem‑solve.
• Strong working knowledge of Microsoft Office, particularly PowerPoint.
• A keen eye for detail with strong creative flair.
• Experience creating VM tools and materials from concept through to production.
• Understanding of current VM methods, trends, and execution standards.
• Strong awareness of the Clarks brand, customers, consumers, and competitors, contributing to sell‑through performance.
• Demonstrated experience collaborating cross‑functionally with internal stakeholders (Global/Regional Marketing, UK & EMEA teams, Product, Sales) and external partners and suppliers.
• Ability to leverage global assets across channels, adapting them for regional use while supporting a digital‑first approach.
• Proven experience delivering VM and marketing activity on time, to budget, and aligned to plan across UK, ROI, and EMEA.
• Ability to act as a brand guardian, ensuring consistency in Clarks’ brand integrity, tone, and visual identity across all channels.
• Experience supporting post‑campaign analysis, KPI tracking, and reporting to ensure short‑ and long‑term objectives are met.
• Ability to manage and safeguard channel marketing budgets, identifying cost‑saving opportunities where possible.

About Clarks:

Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear. Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot™ and Clarks Wallabee™. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all. Progress is woven into our DNA. Whether we’re pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward. Join us in 2026 as we celebrate over 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact—and looking boldly ahead, too.

Disclaimer: This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.