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For Companies At a Glance
- Tasks: Lead marketing strategies, optimise workflows, and measure campaign performance.
- Company: Clarks has been revolutionising footwear since 1825, blending innovation with craftsmanship.
- Benefits: Enjoy a hybrid work model and be part of a legacy brand celebrating 200 years.
- Why this job: Join a dynamic team focused on consumer insights and operational excellence in a creative environment.
- Qualifications: 5+ years in marketing operations, strong analytical skills, and excellent communication abilities required.
- Other info: Be a strategic partner across various business functions and drive impactful marketing initiatives.
The predicted salary is between 43200 - 72000 £ per year.
Marketing Planning & Operations Senior Manager
06 July 2025
We are looking for a Senior Marketing, Planning & Operations Manager to drive and enable the smooth and efficient execution of marketing strategies and campaigns; bridging the gap between marketing strategy and implementation by planning resource and budget, optimising workflows, and measuring campaign performance. The role is crucial for aligning marketing efforts with business objectives and maximising marketing ROI. We have a hybrid model, and so there is an expectation for the job holder to work at our Head Office in Street, Somerset, BA6 0EQ.
What You’ll Be Doing
- Responsible for tracking the marketing budget globally against performance partnering with functional budget owners to track and adjust through quarterly finance reviews.
- Drive for results and help to embed a ROI focused culture within marketing teams globally to optimise marketing effectiveness.
- Drive a consumer-first approach to strategic decision-making, embedding consumer insight and adata-centric approach into core processes, and elevate consumer insight to become a key competitive advantage for Clarks.
- Lead the collection, analysis, and interpretation of market data (market trends, competitor activity, customer behaviour) and translate these findings into actionable recommendations for marketing, product development, and overall business strategy.
- Lead in-house creative production to optimise creative process, plan and allocate resources, and deliver content OTIF aligned with strategic goals and the business calendar.
- Lead ad hoc projects to advance the brand and drive commercial benefit to the business, including vendor reviews and new, more cost-efficient ways of working, partnering with procurement and other functions as needed.
- Strategic partner to other business functions (Corp Comms, HR, Finance, Procurement, Legal, Customer Care, Supply Chain) to infiltrate brand presence through the org and refine working methods.
- Drive a fast response culture to DTC content requirements (ecom and retail), partnering with Global Brand and regional ecommerce teams to ensure channel-appropriate content tied to the consumer journey.
- Work with the Brand Environments team to enhance storytelling within retail and outlet, leading the team to support clear seasonal VM programmes and roll out global store concepts through regional partners.
- Regularly review the effectiveness of all marketing activity against clear KPI’s and ROI targets, whilst ensuring timely delivery.
What You’ll Bring
- Minimum 5 years of experience in marketing operations, campaign management and project management, with a deep understanding of consumer insight.
- Proven experience in multi-channel delivery and go-to-market strategy from product formulation to launch.
- Ability to manage multiple stakeholders and project owners.
- Analytical and data-driven, utilising data insights to support and inform executives\’ decision-making and drive marketing strategy.
- Excellent communication skills and ability to collaborate and influence across all functions and levels.
- Entrepreneurial mindset, with a focus on operational excellence.
About Clarks
Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.
Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.
Progress is woven into our DNA. Whether pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward.
Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.
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Senior Marketing, Planning & Operations Manager employer: Clarksoutlet
Contact Detail:
Clarksoutlet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing, Planning & Operations Manager
✨Tip Number 1
Familiarise yourself with Clarks' brand history and values. Understanding their legacy and commitment to innovation will help you align your approach with their marketing strategies and demonstrate your genuine interest in the company during discussions.
✨Tip Number 2
Network with current or former employees of Clarks, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your conversations and showcase your fit for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven ROI-focused marketing initiatives in your previous roles. Highlighting your analytical skills and ability to translate data into actionable strategies will resonate well with the hiring team.
✨Tip Number 4
Stay updated on current market trends and consumer behaviour, particularly in the footwear industry. Being able to speak knowledgeably about recent developments and how they could impact Clarks' marketing strategies will set you apart as a candidate.
We think you need these skills to ace Senior Marketing, Planning & Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, campaign management, and project management. Use specific examples that demonstrate your ability to drive results and manage multiple stakeholders.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of consumer insights and how you've used data to inform marketing strategies. Mention your entrepreneurial mindset and focus on operational excellence, aligning these with Clarks' values.
Showcase Analytical Skills: Provide examples of how you've tracked marketing budgets and measured campaign performance in previous roles. Highlight any experience you have with KPIs and ROI targets to demonstrate your analytical capabilities.
Research Clarks: Familiarise yourself with Clarks' history, values, and recent marketing initiatives. This knowledge will help you tailor your application and show genuine interest in the company and its mission.
How to prepare for a job interview at Clarksoutlet
✨Showcase Your Analytical Skills
As a Senior Marketing, Planning & Operations Manager, you'll need to demonstrate your ability to analyse market data and consumer insights. Prepare examples of how you've used data to inform marketing strategies and decision-making in previous roles.
✨Emphasise Collaboration
This role requires working closely with various business functions. Be ready to discuss your experience in collaborating with teams like HR, Finance, and Procurement. Highlight specific projects where you successfully partnered with other departments to achieve common goals.
✨Demonstrate ROI Focus
Since the position is centred around maximising marketing ROI, come prepared with examples of how you've tracked budgets and measured campaign performance. Discuss any initiatives you've led that resulted in improved marketing effectiveness and ROI.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in marketing operations and how you overcame them, particularly in relation to resource allocation and project management.
