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- Tasks: Lead the email marketing strategy to boost customer engagement and retention.
- Company: Join Clarks, a historic brand redefining footwear since 1825.
- Benefits: Flexible work schedule, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role at a globally recognised brand.
- Qualifications: 5+ years in email strategy with leadership experience; strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and customer experience.
The predicted salary is between 42000 - 84000 £ per year.
The eComm Digital Email Development Lead role is based at our head office located in 40 High Street, Steet, Somerset, BA16 0EQ. Will require candidates to be able to commute to our head office 2-3 days per week.
Job Overview
The Email Development Lead will be responsible for developing and delivering Clarks UK/EU direct-to-consumer email marketing strategy to drive customer acquisition, retention, and engagement. This role will focus on growing and optimizing our email database, improving the effectiveness of email campaigns, and ensuring that the email channel supports broader marketing and business goals. The ideal candidate will have a deep understanding of email marketing best practices, strong analytical skills, and experience in creating data-driven strategies that enhance performance and conversion rates.
Key Responsibilities
- Lead the creation and execution of a comprehensive email marketing strategy aimed at acquisition, engagement, and retention.
- Design personalized, customer‐centric email journeys that drive engagement and conversions across different stages of the customer lifecycle.
- Set strategic objectives for the email channel, aligned with overall marketing and business goals, such as increasing customer lifetime value (CLV), reducing churn, and driving repeat purchases.
- Oversee the planning, creation, and execution of targeted email campaigns, across the entire customer lifecycle; from database signups/the welcome series, promotional/transactional emails, post purchase communications, automations through to re‐engaging with 'lapsed' consumers.
- Develop segmentation strategies to personalize email content based on user behaviour, demographics, and preferences.
- Collaborate with ecommerce, Digital Operations, Merchandising and Regional Marketing Teams to create high-impact email templates, content and messaging to drive increased open rates, click-through rates and conversion rates.
- Continuously monitor, analyse, and report on the performance of email campaigns, using key metrics such as open rates, click‐through rates, conversions, unsubscribe rates, and ROI.
- Lead A/B testing and multivariate testing to optimize subject lines, email design, CTAs, send times, and other elements.
- Leverage insights from data analytics tools to refine and improve campaign performance and customer engagement.
- Develop strategies to grow and maintain the email database, including lead generation campaigns, sign‐up incentives, and partnerships.
- Ensure the email database is compliant with relevant privacy and data protection regulations.
- Implement list hygiene practices to ensure high deliverability and engagement rates.
- Design and implement automated email workflows that guide prospects through the customer journey—from awareness to conversion and retention.
- Create triggers and automated responses based on user interactions with content.
- Work closely with the ecommerce trading, merchandising, design studio and regional marketing colleagues to ensure alignment on campaigns and messaging.
- Collaborate with Digital Operations and CX team to leverage email as a tool for cross‐selling, upselling and reducing customer contacts.
Key Qualifications
- 5+ years of experience in a CRM and Email Strategy development and delivery role, with at least 2 years in a leadership role with 3+ direct reports.
- Strong knowledge of using Klaviyo and Google Analytics.
- Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel.
- Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on deadlines.
- Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
- In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations.
Preferred Skills
- Experience with advanced email marketing automation and personalization.
- Knowledge of customer journey mapping and behavioural segmentation techniques.
- Familiarity with performance marketing channels and how email integrates with broader marketing strategies.
About Clarks
Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825. Progress is woven into our DNA. Join us as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact.
Email Development Lead - Digital in London employer: Clarksoutlet
Contact Detail:
Clarksoutlet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Lead - Digital in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its email marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Have a clear and concise summary of your experience and what you bring to the table. This will help you stand out during interviews and networking opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Email Development Lead - Digital in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Development Lead role. Highlight your experience in email marketing and how it aligns with our goals at Clarks. We want to see how you can contribute to our strategy!
Show Off Your Skills: Don’t hold back on showcasing your analytical skills and any successful campaigns you've led. Use specific examples that demonstrate your ability to optimise email performance and drive engagement. We love numbers, so include metrics where possible!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our team culture, so don’t be afraid to express your passion for email marketing and what excites you about this role at Clarks.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Clarksoutlet
✨Know Your Email Marketing Inside Out
Make sure you brush up on email marketing best practices, especially those relevant to Clarks. Be ready to discuss your experience with Klaviyo and Google Analytics, as well as any successful campaigns you've led. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've conducted and the insights gained from them. This will demonstrate your analytical mindset and ability to optimise email performance, which is crucial for this role.
✨Demonstrate Project Management Prowess
Be ready to discuss how you manage multiple campaigns simultaneously. Share specific examples of how you’ve kept projects on track and met deadlines. This will highlight your organisational skills and ability to juggle various tasks, which is key for the Email Development Lead position.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and how email fits into it. Be prepared to discuss strategies for personalising email content based on user behaviour. This will show that you can create engaging email journeys that drive conversions and retention.
