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For Companies At a Glance
- Tasks: Lead email marketing strategy to boost customer engagement and retention.
- Company: Join Clarks, a historic brand redefining footwear since 1825.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role with innovative email strategies.
- Qualifications: 5+ years in email marketing, strong analytical skills, and leadership experience.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
The eComm Digital Email Development Lead role is based at our head office located in 40 High Street, Steet, Somerset, BA16 0EQ. Will require candidates to be able to commute to our head office 2-3 days per week.
Job Overview
The Email Development Lead will be responsible for developing and delivering Clarks UK/EU direct-to-consumer email marketing strategy to drive customer acquisition, retention, and engagement. This role will focus on growing and optimizing our email database, improving the effectiveness of email campaigns, and ensuring that the email channel supports broader marketing and business goals. The ideal candidate will have a deep understanding of email marketing best practices, strong analytical skills, and experience in creating data-driven strategies that enhance performance and conversion rates.
Key Responsibilities
- Lead the creation and execution of a comprehensive email marketing strategy aimed at acquisition, engagement, and retention.
- Design personalized, customer‑centric email journeys that drive engagement and conversions across different stages of the customer lifecycle.
- Set strategic objectives for the email channel, aligned with overall marketing and business goals, such as increasing customer lifetime value (CLV), reducing churn, and driving repeat purchases.
- Oversee the planning, creation, and execution of targeted email campaigns, across the entire customer lifecycle; from database signups/ the welcome series, promotional/transactional emails, post purchase communications, automations through to re‑engaging with ‘lapsed’ consumers.
- Develop segmentation strategies to personalize email content based on user behaviour, demographics, and preferences.
- Collaborate with ecommerce, Digital Operations, Merchandising and Regional Marketing Teams to create high-impact email templates, content and messaging.
- Continuously monitor, analyse, and report on the performance of email campaigns, using key metrics such as open rates, click‑through rates (CTR), conversions, unsubscribe rates, and ROI.
- Lead A/B testing and multivariate testing to optimize subject lines, email design, CTAs, send times, and other elements.
- Leverage insights from data analytics tools to refine and improve campaign performance and customer engagement.
- Develop strategies to grow and maintain the email database, including lead generation campaigns, sign‑up incentives, and partnerships.
- Ensure the email database is compliant with relevant privacy and data protection regulations.
- Implement list hygiene practices to ensure high deliverability and engagement rates.
- Design and implement automated email workflows that guide prospects through the customer journey.
- Create triggers and automated responses based on user interactions with content.
- Work closely with the ecommerce trading, merchandising, design studio and regional marketing teams to ensure alignment on campaigns and messaging.
- Collaborate with Digital Operations and CX team to leverage email as a tool for cross‑selling, upselling and reducing customer contacts.
Key Qualifications
- 5+ years of experience in a CRM and Email Strategy development and delivery role, with at least 2 years in a leadership role with 3+ direct reports.
- Strong knowledge of using Klaviyo and Google Analytics.
- Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel.
- Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on deadlines.
- Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
- In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations.
Preferred Skills
- Experience with advanced email marketing automation and personalization.
- Knowledge of customer journey mapping and behavioural segmentation techniques.
- Familiarity with performance marketing channels and how email integrates with broader marketing strategies.
About Clarks
Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825. Progress is woven into our DNA. Join us as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact.
Email Development Lead - Digital employer: Clarksoutlet
Contact Detail:
Clarksoutlet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Lead - Digital
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, practice common interview questions, and prepare some thoughtful questions to ask them. Show them you’re genuinely interested in the role and the company culture.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Email Development Lead - Digital
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Development Lead role. Highlight your experience in email marketing and how it aligns with our goals at Clarks. We want to see how you can contribute to our strategy!
Show Off Your Skills: Don’t hold back on showcasing your analytical skills and experience with tools like Klaviyo and Google Analytics. We love data-driven strategies, so give us examples of how you've used these tools to optimise campaigns in the past.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Clarksoutlet
✨Know Your Email Marketing Inside Out
Make sure you brush up on email marketing best practices, especially those relevant to Clarks. Be ready to discuss how you've successfully developed and executed email strategies in the past, focusing on customer acquisition and retention.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis tools like Google Analytics. Have examples ready that demonstrate how you've used data to optimise email campaigns and improve performance metrics such as open rates and conversions.
✨Demonstrate Project Management Prowess
Since this role involves managing multiple campaigns, be prepared to share specific instances where you've successfully juggled various projects. Highlight your organisational skills and how you ensure deadlines are met without compromising quality.
✨Collaboration is Key
This position requires working closely with different teams. Think of examples where you've collaborated cross-functionally to achieve a common goal. Emphasise your communication skills and how they helped align strategies across departments.
