At a Glance
- Tasks: Lead digital marketing strategies to drive traffic and revenue for Clarks.com.
- Company: Join Clarks, a globally recognised footwear brand with a modern digital approach.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, and flexible working options.
- Other info: Collaborate with talented teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact on digital growth and customer acquisition in a dynamic environment.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
Location: Street, Somerset (Hybrid)
Contract: Permanent or Fixed-Term Contract considered
Reporting to: VP/ Head of Ecommerce (UK/EU)
Make an impact at Clarks. For over 200 years, Clarks has been redefining what it means to create great footwear. Today, we're combining our heritage with a modern, digital-first mindset as we continue to evolve and grow around the world. We're looking for a commercially-minded Performance Marketing Manager to lead our digital acquisition and retention strategy across the UK and European ecommerce business. This is an opportunity to take ownership of major digital channels, lead a specialist team, and influence the growth of one of the world's most recognisable retail brands.
The Role: As Performance Marketing Manager, you will lead the team responsible for driving traffic, conversion and revenue across Clarks.com through Email, SMS, Affiliates, Paid Search, Paid Social and SEO. Working closely with agency partners, merchandising teams, ecommerce leaders and wider marketing stakeholders, you'll develop and execute strategies that deliver measurable commercial growth.
- Leading performance across Email, Affiliates, Paid Search, Paid Social and SEO
- Driving traffic, conversion, revenue and profitability growth
- Owning CRM, customer segmentation and lifecycle marketing strategies
- Developing affiliate partnerships and identifying new growth opportunities
- Managing agency partners and ensuring strong ROAS performance
- Leading SEO strategy across technical and content initiatives
- Forecasting, managing and optimising marketing budgets
- Presenting performance insights, recommendations and growth opportunities to senior stakeholders
- Leading and developing the Performance Marketing team
About You: We're looking for someone who combines hands-on digital expertise with strong commercial judgement and leadership capability. You'll ideally bring:
- Experience leading performance marketing or digital marketing teams
- Strong knowledge of CRM, lifecycle marketing and customer acquisition
- Experience across Paid Search, Paid Social, SEO, Affiliates and Email marketing
- Retail or ecommerce experience within a fast-paced commercial environment
- Experience managing agency partners and influencing cross-functional stakeholders
- Strong analytical capability and confidence using data to drive decisions
- Experience managing sizeable digital marketing budgets and delivering ROI
- Excellent communication and presentation skills with senior stakeholders
Why Clarks? At Clarks, you'll join a business that combines global scale with an entrepreneurial mindset. You'll work alongside talented colleagues across ecommerce, marketing, digital and commercial functions, helping shape the future of one of the world's best-known consumer brands.
We offer:
- Competitive salary
- Bonus opportunity
- Generous pension scheme
- Private healthcare
- Hybrid and flexible working
- Generous holiday allowance
- Product discounts
- Career development opportunities
Interested? If you're passionate about digital growth, customer acquisition and ecommerce performance, we'd love to hear from you. Apply today and help shape the future of digital growth at Clarks.
Digital - Performance Marketing Manager in Somerset employer: Clarks
Clarks in Bracknell offers a dynamic and supportive work environment where employees are encouraged to thrive and grow. With flexible hours and a focus on exceptional customer service, team members can enjoy a fulfilling role that values collaboration and positivity. Join us for a unique adventure in a company with a rich heritage in innovative shoemaking since 1825, where your contributions truly make a difference.
