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- Tasks: Lead data-driven strategies to enhance eCommerce conversion rates and user experiences.
- Company: Join Clarks, a heritage brand redefining footwear since 1825 with innovation and craftsmanship.
- Benefits: Enjoy career progression, great training, and the chance to impact a global business.
- Why this job: Be part of a dynamic team that values creativity and data to drive real change.
- Qualifications: Proven analytical skills, experience in CRO, and proficiency in various BI platforms required.
- Other info: Celebrate 200 years of Clarks' legacy while shaping the future of eCommerce.
The predicted salary is between 36000 - 60000 £ per year.
Lead Insight & CRO Specialist – eCommerce
Lead Insight & CRO Specialist – eCommerce
Join us at Clarks, where we’ve been creating quality footwear for over 200 years. We’re looking for an inspiring Lead Insight & CRO Specialist – eCommerce to join one of our team and deliver an exceptional shopping experience to our customers.
About the role
A data-driven, curious, and detail-oriented CRO specialist to help optimize our ecommerce experiences and improve conversion rates across our online channels. This role combines analytical skills, creative problem-solving, and user-centric thinking to identify opportunities, design A/B tests, in order to deliver a measurable business impact.
Bring a fresh, strategic perspective to challenge existing assumptions and evolve performance thinking.
This role will maintain all ecommerce performance reporting/dashboards (to a high level of accuracy) and lead on the development and implementation of a robust CRO framework – providing data led interpretation of ecommerce funnel/conversion performance and then outlining proposed key actions at each stage of the conversion funnel – identifying conversion barriers and delivering data-led insights that enable the trading team to optimize the onsite experience.
What you’ll do
Research & Analysis
- Ownership of funnel performance analysis to identify user drop-off points / friction areas.
- Ongoing analysis of website performance (using content square) and funnel performance (GA4)
- Identify conversion bottlenecks and behavioural patterns – with a data driven approach.
- Conduct competitive analysis and benchmarking to identify best practices/testing opportunities.
- Proactively identify new growth opportunities based on user behaviour and emerging trends.
- Design, implement, and manage A/B tests, multivariate tests, and personalization experiments.
- Collaborate with trading, design/developers and marketing teams to build / deploy test variants.
- Monitor tests, validate results statistically, and present findings with actionable recommendations.
- Develop CRO roadmaps aligned with commercial goals – and aim of improving conversion
- Recommend and prioritize optimization initiatives based on impact, effort, and data insights – working collaboration with trading function and PO team (who manage CICD backlog)
- Working with the FED team – support the creation of wireframes, and mock-ups for test ideas.
Reporting & Communication
- Deliver actionable, insight-driven recommendations (and regular reports on test performance) aligned with business KPIs, not just reporting outputs.
- Translate complex data into clear, concise narratives for stakeholders.
What you’ll bring
- Excellent and proven analytical experience with ability to read, understand, analyze, and act on all business reports
- Experience in designing, building, and maintaining analytical and reporting solutions
- Excellent and proven experience of managing a CRO programme of work (using Content Square and a variety of A/B testing platforms) within a retail, ecommerce environment
- Solid statistical and mathematical capability.
- Exceptional levels of accuracy when working with data.
- Proficiency across multiple BI / technical platforms, such as Excel, Power BI, PowerApps, SAP Hana, IBM Analytics, GA4, Content Square and a variety of AB testing platforms.
- Excellent understanding of all ecommerce channel dynamics and financial levers.
- Excellent verbal and visual communication skills, and experience in delivering analytical training to wider audiences.
- Experience of working in cross functional, multi-disciplinary teams.
- Experience of working with trading, development and product owner teams
At Clarks, you’ll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business.
About Clarks
Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.
Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.
Progress is woven into our DNA. Whether we’re pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward.
Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Retail
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Lead Insight & CRO Specialist - eCommerce employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Insight & CRO Specialist - eCommerce
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and conversion rate optimisation (CRO). Understanding current best practices will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the eCommerce and CRO space. Attend industry events or webinars, and connect with people on LinkedIn. This can lead to valuable insights and potentially even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of A/B tests or CRO strategies you've implemented in the past. Be ready to explain the results and how they impacted conversion rates, as this will showcase your hands-on experience.
✨Tip Number 4
Research Clarks' current eCommerce performance and identify areas for improvement. Presenting your findings during the interview can set you apart and show that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Lead Insight & CRO Specialist - eCommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and conversion rate optimisation (CRO). Use specific examples of past projects where you've successfully improved conversion rates or user experiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making and how it aligns with Clarks' mission. Mention your analytical skills and any experience with A/B testing or user behaviour analysis that would make you a great fit for the role.
Showcase Your Analytical Skills: Provide concrete examples of how you've used analytics tools like GA4 or Content Square in previous roles. Highlight any specific metrics you've improved and how your insights led to actionable changes.
Prepare for Potential Questions: Think about how you would approach common challenges in eCommerce and CRO. Be ready to discuss your strategies for identifying conversion bottlenecks and how you would communicate findings to stakeholders.
How to prepare for a job interview at Clarks
✨Showcase Your Analytical Skills
As a Lead Insight & CRO Specialist, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive decisions and improve conversion rates in previous roles. Highlight your experience with tools like GA4 and Content Square.
✨Demonstrate User-Centric Thinking
This role requires a user-centric approach to problem-solving. Share instances where you've identified user drop-off points or friction areas and how you addressed them. Emphasise your ability to design A/B tests that enhance the customer experience.
✨Communicate Clearly and Effectively
You'll need to translate complex data into clear narratives for stakeholders. Practice explaining your past projects and findings in a concise manner. Use visuals if possible to demonstrate your points, as strong communication skills are essential.
✨Prepare for Collaborative Scenarios
Collaboration is crucial in this role. Be ready to discuss how you've worked with cross-functional teams, such as trading, design, and marketing. Share examples of successful projects where teamwork led to improved outcomes, showcasing your ability to work well with others.
