Head of UK and EMEA Marketing

The Head of UK and EMEA Marketing role offers a hybrid schedule. Candidates must be able to come into our head office located at 40 High Street, Street, Somerset, BA16 0EQ at least 2-3 days per week. As the driving force behind marketing for the UK, ROI, and EMEA, you'll spearhead regional activation strategies for one of the world's most iconic brands. Your focus will be on delivering impactful sales results by creating emotionally resonant campaigns that engage customers, build compelling narratives, and optimize customer journeys. With a particular emphasis on direct-to-consumer (DTC) channels, you will localize global strategies to align with regional customer segments and ensure seamless, integrated marketing communications across every channel. Partnering closely with global teams, you'll deliver seasonal assets precisely tailored to meet the unique needs of your markets. Every initiative will contribute to shaping the continued success and growth of the Clarks brand across your regions.

What You’ll Be Doing

• Developing and delivering plans that attract new and lapsed consumers through emotional connection and desire.
• Building engaging narratives, journeys, and sales driven by ‘want’ as well as ‘need’.
• Developing and executing a Marketing strategy that drives brand desire and business growth across all marketing channels.
• Developing the UK & ROI and EMEA consumer experience with a focus on DTC channels.
• Creating and delivering seasonal assets that are fine-tuned to the needs of your region.
• Driving powerful go-to-market activations, leveraging data to analyse and influence the product innovation agenda.

Main Purpose:

• Lead the development of UK, ROI & EMEA marketing strategy to build and deliver the Clarks global brand and business with consumers in the territory.
• Deliver best Clarks consumer experience through all touch points, from above the line and below the line, retail, wholesale, and partnering with ecommerce marketing.
• Ensure the Clarks brand has an aligned presentation across all channels, media, and retail formats in UK, ROI & EMEA.
• Accountable for delivering a holistic marketing approach; development of the brand driving desire and emotional consumer connection.
• Provide strategic input into group marketing strategy and partner with regional commercial teams.

Core Accountabilities:

1. Lead the development and execution of the UK, ROI & EMEA marketing strategy to deliver the Clarks global brand strategy in the market.
2. Lead the development of plans for each part of the marketing mix to ensure the Clarks brand has an aligned and best possible presentation across all channels and media.
3. Lead the development of implementation plans for retail presence and retail marketing.
4. Ensure Clarks brand assets and marketing material are effective for UK, ROI & EMEA.
5. Lead the UK, ROI & EMEA marketing team, developing capability and ensuring understanding of the global brand strategy.
6. Develop a strong partnership within the global marketing team.
7. Oversee the suite of external agencies and suppliers.
8. Evaluate & report on marketing activity in UK, ROI & EMEA.
9. Lead and oversee any regional creative and messaging.

Key Outcomes:

• Leading the UK, ROI & EMEA marketing strategy and effective seasonal plan that delivers a global brand.
• Excellent brand presentation and delivery of brand assets.
• A high performing marketing team in UK, ROI & EMEA.
• A strong UK, ROI & EMEA marketing strategy which responds to ongoing brand and commercial opportunities.
• High level of consumer awareness and great consumer insight.

Essential Knowledge for the Role:

• Educated to Degree or above level.
• Experience of the Retail environment (Footwear and/or Apparel).
• Digital Marketing and Media, PR and Shopping Experience.
• Strong understanding of the full marketing mix.

Technical Skills:

• Proven expertise in all areas of the marketing mix.
• Developing strategic marketing plans and seasonal execution plans.

Successful Experience:

• Proven success as a Brand/Marketing Manager in a Regional or key Market role with a Global Consumer Brand.
• Manage development and implementation of retail marketing communications events & materials.
• Familiar with the broad business environment and cross-functional dynamics.

Leadership:

• Influencing at all levels, especially global and local management team.
• Great interpersonal skills and a focus on motivating and inspiring others.

About Clarks:

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.