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- Tasks: Lead marketing strategies for the UK, ROI, and EMEA, creating impactful campaigns.
- Company: Clarks is a historic brand known for innovative shoemaking since 1825.
- Benefits: Enjoy a hybrid work schedule with opportunities for creativity and collaboration.
- Why this job: Shape the future of a global brand while driving emotional connections with consumers.
- Qualifications: Degree-level education and experience in retail marketing are essential.
- Other info: Join a dynamic team at a leading consumer brand with a rich heritage.
The predicted salary is between 48000 - 84000 £ per year.
The Head of UK and EMEA Marketing role offers a hybrid schedule. Candidates must be able to come into our head office located at 40 High Street, Street, Somerset, BA16 0EQ at least 2-3 days per week. As the driving force behind marketing for the UK, ROI, and EMEA, you'll spearhead regional activation strategies for one of the world's most iconic brands. Your focus will be on delivering impactful sales results by creating emotionally resonant campaigns that engage customers, build compelling narratives, and optimize customer journeys. With a particular emphasis on direct-to-consumer (DTC) channels, you will localize global strategies to align with regional customer segments and ensure seamless, integrated marketing communications across every channel. Partnering closely with global teams, you'll deliver seasonal assets precisely tailored to meet the unique needs of your markets. Every initiative will contribute to shaping the continued success and growth of the Clarks brand across your regions.
What You’ll Be Doing
- Developing and delivering plans that attract new and lapsed consumers through emotional connection and desire.
- Building engaging narratives, journeys, and sales driven by ‘want’ as well as ‘need’.
- Developing and executing a Marketing strategy that drives brand desire and business growth across all marketing channels.
- Developing the UK & ROI and EMEA consumer experience with a focus on DTC channels.
- Creating and delivering seasonal assets that are fine-tuned to the needs of your region.
- Driving powerful go-to-market activations, leveraging data to analyse and influence the product innovation agenda.
Main Purpose:
- Lead the development of UK, ROI & EMEA marketing strategy to build and deliver the Clarks global brand and business with consumers in the territory.
- Deliver best Clarks consumer experience through all touch points, from above the line and below the line, retail, wholesale, and partnering with ecommerce marketing.
- Ensure the Clarks brand has an aligned presentation across all channels, media, and retail formats in UK, ROI & EMEA.
- Accountable for delivering a holistic marketing approach; development of the brand driving desire and emotional consumer connection.
- Provide strategic input into group marketing strategy and partner with regional commercial teams.
Core Accountabilities:
- Lead the development and execution of the UK, ROI & EMEA marketing strategy to deliver the Clarks global brand strategy in the market.
- Lead the development of plans for each part of the marketing mix to ensure the Clarks brand has an aligned and best possible presentation across all channels and media.
- Lead the development of implementation plans for retail presence and retail marketing.
- Ensure Clarks brand assets and marketing material are effective for UK, ROI & EMEA.
- Lead the UK, ROI & EMEA marketing team, developing capability and ensuring understanding of the global brand strategy.
- Develop a strong partnership within the global marketing team.
- Oversee the suite of external agencies and suppliers.
- Evaluate & report on marketing activity in UK, ROI & EMEA.
- Lead and oversee any regional creative and messaging.
Key Outcomes:
- Leading the UK, ROI & EMEA marketing strategy and effective seasonal plan that delivers a global brand.
- Excellent brand presentation and delivery of brand assets.
- Clear tools that can be easily adopted by retail teams and customers.
- A high performing marketing team in UK, ROI & EMEA.
- A strong UK, ROI & EMEA marketing strategy which responds to ongoing brand and commercial opportunities.
Essential Knowledge for the Role:
- Educated to Degree or above level.
- Experience of the Retail environment (Footwear and/or Apparel).
- Consumer and trade marketing across demographic profiles.
- Digital Marketing and Media, PR and Shopping Experience.
- Strong understanding of the full marketing mix, including trade and ecommerce marketing.
Technical Skills:
- Proven expertise in all areas of the marketing mix.
- Developing strategic marketing plans and seasonal execution plans.
- Successful Experience in managing development and implementation of retail marketing communications events & materials.
About Clarks:
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825. Clarks is never standing still, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead.
Head of Marketing UK and EMEA employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing UK and EMEA
✨Tip Number 1
Familiarise yourself with Clarks' brand history and values. Understanding their heritage and commitment to innovation will help you align your marketing strategies with their core mission, making you a more compelling candidate.
✨Tip Number 2
Network with current or former employees of Clarks, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour, particularly in the footwear and apparel sectors. Demonstrating your knowledge of current market dynamics will show that you're proactive and well-prepared for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved emotional storytelling or direct-to-consumer strategies. This will showcase your ability to drive brand desire and business growth effectively.
We think you need these skills to ace Head of Marketing UK and EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the retail sector. Emphasise your achievements in developing and executing marketing strategies that drive brand growth and consumer engagement.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the Clarks brand and your understanding of the UK and EMEA markets. Discuss how your skills align with the job requirements and provide examples of successful campaigns you've led.
Showcase Leadership Experience: Since this role involves leading a marketing team, be sure to include specific examples of your leadership experience. Highlight how you've motivated teams and collaborated with cross-functional groups to achieve marketing goals.
Demonstrate Data-Driven Decision Making: In your application, mention any experience you have with leveraging data to inform marketing strategies. Discuss how you've used analytics to optimise campaigns and improve customer journeys, as this is crucial for the role.
How to prepare for a job interview at Clarks
✨Understand the Brand's Heritage
Before your interview, take some time to learn about Clarks' history and its iconic products. Being able to discuss how the brand has evolved and how you can contribute to its future will show your genuine interest and alignment with their values.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've developed in the past, particularly those that drove consumer engagement and sales. Highlight your experience with DTC channels and how you can adapt global strategies to local markets.
✨Demonstrate Collaborative Skills
This role requires working closely with global teams. Be ready to share examples of how you've successfully collaborated across departments or regions to achieve marketing goals, ensuring a seamless brand experience.
✨Prepare for Data-Driven Discussions
Clarks values data-driven decision-making. Familiarise yourself with key performance indicators relevant to marketing success and be prepared to discuss how you've used data to influence marketing strategies and product innovations in your previous roles.
