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- Tasks: Assist in launching Clarks Premium & Essentials products and coordinate marketing materials.
- Company: Join Clarks, a leading footwear brand known for quality and style.
- Benefits: Enjoy remote work on Fridays and a dynamic office environment.
- Why this job: Be part of a creative team driving global marketing strategies with real impact.
- Qualifications: Diploma or degree level education with knowledge of marketing and international markets.
- Other info: Opportunity to work with diverse teams and develop your marketing skills.
The predicted salary is between 28800 - 43200 £ per year.
This role is reporting to our Head Office at 40 High Street, Street, Somerset, BA16 0EQ, United Kingdom.
Mon-Thur in our Head Office, Street, Somerset BA16 0EQ
Fri - Remote
Co-ordinate and deliver all Clarks Premium & Essentials trade marketing and product materials to support Regional or in-market sales teams in order to facilitate effective sell in.
Responsibilities- Lead the delivery of all Clarks Premium & Essentials GTM launch activities, with particular focus on producing the required trade materials.
- Co-ordinate the delivery of Clarks Premium & Essentials content required at seasonal launches e.g. brand pitch presentations across Clarks premium & essentials, sales ID direction for Conference and other trade events, including the seasonal category marketing and product GTM presentations/materials.
- Deliver showroom guidelines including graphics, ensuring that these are supplied to the regional and/or in-market sales teams on time and in full.
- Supervise the development of the package of trade PR materials to be supplied to regions for local market deployment.
- Manage external agencies/suppliers, negotiating costs and developing work in line with the brand framework.
- Coordinate analysis of the utilisation and performance of GTM materials, applying learnings to future seasonal developments.
- Responsible for regular interactions with strategic markets (e.g. via TMM, market visits etc) to aid knowledge/understanding of local needs.
- Secure and manage annual GTM marketing budgets required to facilitate effective sell-in.
- Support and/or lead Clarks Premium / Essentials marketing projects during quieter times, e.g. NFW, collaborations etc.
- Co-ordinate and manage the direction of a seasonal GTM shoot, including pre & post-production.
- Essential Knowledge:
- Educated to Diploma or Degree level
- Knowledge of UK, US and other international markets
- Knowledge of footwear or fashion/accessories markets
- Knowledge of strategic planning process
- Knowledge of marketing planning and marketing development process
- Knowledge of sales planning and selling processes
- Technical Skills:
- Ability to develop and implement strategic marketing plans to support a diverse international business
- Ability to develop trade launch marketing plans and supporting events and materials.
- Ability to design marketing planning, administrative and logistics processes to support a complex international business
- Ability to influence a remote, multi-cultural team of indirect reports
- Successful Experience:
- Successful development and implementation of consumer brand strategies and marketing plans for premium international consumer brands.
- Successful development of a full range of trade marketing plans and activities for premium UK and international consumer brands.
- Effective establishment of processes to support marketing planning and delivery across international businesses.
- Successful management and development of a remote, multi-cultural team
- Experience of supporting a Sales team in developing successful key accounts.
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Product & Go To Market Assistant
✨Tip Number 1
Familiarise yourself with Clarks' product lines and their market positioning. Understanding the nuances of their Premium and Essentials ranges will help you speak confidently about how you can contribute to their GTM strategies.
✨Tip Number 2
Network with professionals in the footwear and fashion industry, especially those who have experience in trade marketing. This can provide you with insights into best practices and may even lead to valuable connections that could support your application.
✨Tip Number 3
Showcase your ability to manage projects effectively by preparing examples of past experiences where you coordinated marketing materials or events. Highlighting your organisational skills will demonstrate your readiness for the role.
✨Tip Number 4
Research the latest trends in global marketing strategies, particularly in the footwear sector. Being able to discuss current trends and how they could apply to Clarks will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Global Product & Go To Market Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, product launches, and any work with international markets. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about the footwear or fashion industry. Mention specific experiences that align with the responsibilities of coordinating GTM activities and managing external agencies.
Showcase Your Skills: Emphasise your technical skills related to strategic marketing planning and your ability to influence remote teams. Provide examples of how you've successfully managed projects or budgets in previous roles.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Clarks
✨Know Your Market
Familiarise yourself with the UK, US, and other international markets relevant to the role. Understanding the footwear and fashion/accessories landscape will help you demonstrate your knowledge during the interview.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you've developed and implemented strategic marketing plans in the past. Highlight specific examples where your planning led to successful outcomes, especially in a multi-cultural context.
✨Prepare for Trade Marketing Discussions
Since the role involves coordinating trade marketing materials, think of examples where you've successfully managed similar projects. Be ready to explain your approach to developing trade launch marketing plans and supporting events.
✨Demonstrate Team Collaboration Skills
This position requires working with remote teams and external agencies. Share experiences that showcase your ability to influence and collaborate effectively across diverse teams, ensuring everyone is aligned towards common goals.
